Your target market’s initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online and read more about it) before adding it to their cart. Or they can pass you up for another item.

Packaging’s marketing role is undeniable in a world increasingly focused on online engagement. Tangibility still matters, with an enticing physical presence improving your company’s brand recognition and recall more than digital communications.

How can packaging support your branding and marketing strategy? 

It all starts with understanding your buyer’s behavior. So let’s dive in and discover what makes packaging a potent conversion tool. Also, we’ll tackle how you can track your packaging’s performance.

It’s Not What They Look at But What They “See”

In packaging design, you must plan with the end in mind. For brands, this entails balancing two primary goals—product safety and customer appeal. The box or container must protect the product until it reaches the customer. At the same time, the packaging should make the buyer feel happy about the purchase and transacting with the company.

Factors Influencing Consumer Perception

Let’s admit it: despite humanity’s great strides in knowledge—including sales tactics, we’re still prone to the bias from positive first impressions, also known as the halo effect.

This bias applies in shopping and packaging—consumers are inclined to choose products based on appearance. The following factors can affect how they perceive your brand:

Color

Color can create emotions leading to desire, disgust, or indifference. Researchers and market analysts reported that 85% of consumers selected products based on color.

Thus, knowing the psychology of colors—the messages they convey—is necessary for your color choice in packaging design. Your selection should be consistent with your brand’s mission and personality. 

Although culture, life experiences, and socialization affect color preferences, graphic designers and marketers refer to guides and charts like the one above when designing their branding assets, including packaging designers looking for inspiration.

Meanwhile, recent research shows that blue currently holds the record as the most-liked color (preferred by 57% of men and 35% of women).

Shape and size

Factors such as the size of your box can depend on your target market’s demographics. For instance, children view product sizes and shapes differently than adults. Grown-ups may lean toward easy-to-carry products with minimal excess weight, but large-size or uniquely shaped packaging may excite younger consumers.

Texture

Although product packaging should look attractive even from a distance, it’s meant to be touched. Glossy and smooth packaging can give products a premium look and feel. Meanwhile, eco-conscious consumers might appreciate Kraft paperboard or molded pulp boxes, which may feel rough and barely have any design. One forecast shows a growing demand for barrier coating—for paper and board packaging—as a plastic substitute and will hit $11 billion by 2028, based on 2022 prices.

Layout, fonts, and graphics

A well-laid-out packaging box with a clear and sharp logo and images plus readable typography for your product name, description, and instructions make it easy for shoppers to know how your product can benefit them. 

Packaging Reveals What Consumers Want to Know About a Brand

Effectively designed packaging can answer your target market’s questions about you and your product. Shoppers typically want to know:

• What company produced this product?
• Why did they develop this product?
• What process did the business use to create the product?
• Where was this product made?
• What makes this product the best or better than others in the same category?

Including the following information in your custom packaging can convince consumers that buying your products is worth their money:

• Nutritional and health facts
• Ingredients
• Eco-friendly information
• Brand name
• Reasons for choosing your brand
• Certifications and awards
• Detailed instructions
• Cautionary notes
• Government regulations

Moreover, your packaging material and structure can reveal how much care you put into ensuring your product’s usability and consumer safety. In a video from The Packaging School, founder Dr. Andrew Hurley emphasizes that thoroughly knowing your product is crucial in developing packaging that hits safety targets for both your item and those who’ll use it. He says clarifying these aspects about your product can help you nail your packaging design:

1. Form and nature of your product

Your product’s state (solid, liquid, or gas) will determine what material you need to package it. 

Beyond dimensions and weight, you must also consider what’s required to prevent leakage and adverse chemical reaction due to temperature, moisture, and the packaging material itself.

2. Needed protection at each level of the sales cycle

Your packaging must keep your product safe from the stockroom or warehouse to its transfer to couriers or fulfillment centers that will transport and deliver it to your retailer or customer.

3. Product’s end user and expected interaction with the product

Customers may have unique preferences, but convenience is universal across your demographics. For instance, a resealable package is advisable for a kid’s beverage, while gable top carton boxes are handy for adults.

4. Presentation

Your packaging must differentiate your product from other players in your niche or industry. Moreover, it should include a surprise element, particularly an unboxing experience better than they expected.

5. Sustainability beliefs and regulations

Research your target market’s beliefs on sustainability in packaging and the laws at the locations where you distribute or sell your goods. Six US states currently uphold Extended Producer Responsibility (EPR) policies on the disposal of hard-to-recycle materials: Washington, Oregon, California, Colorado, New Jersey, and Maine. Use your packaging to communicate how your company adheres to EPR laws.

How to Use Packaging as a Marketing Tool

Packaging is now at the forefront of brand awareness and promotions after some marketers renamed their seventh marketing P from the overarching “physical evidence” to packaging.

Here are seven ways you can optimize packaging as your “silent salesperson”:

1. Include customized packaging in your branding

You can use packaging to reinforce your brand identity because it receives the highest engagement with your consumers next to your product. For consistency, your packaging should include these brand elements according to your style guidelines:

Name

The brand-to-product association is so strong at times that some names have undergone genericization—the trademark becomes synonymous with that class of products. 

Examples include Kleenex for tissue paper, Band-Aid for adhesive bandages, and Xerox for copying machines. Other genericized brands include Velcro, Lego, Google (“Let’s Google it.”), and Photoshop (“I think that was photoshopped.”).

Logo and brand graphics

Your logo is your visual trademark, which must be recognizable as your brand name—if not more memorable. Graphics separate from your logo must use your brand color palette.

Color palette

Your packaging should ideally use your brand colors, which should’ve been chosen after analyzing your target audience and competitors. Some designers advise using up to three colors for maximum memory retention.

Slogan

Slogans are simple and catchy phrases representing your brand’s personality. They’re also crafted to function as mini-mission statements.

M&M: “Melts in your mouth, not in your hands.”

FedEx: “Where now meets next.”

Nokia: “Connecting People.”

Typography

Your fonts should be easy to read and express product information. Their look must also fit the style of your other branding elements.

Images

Images or visual elements must be crisp and attractive enough to tug at your target market’s heartstrings. They should also represent your brand message and the product’s unique value.

2. Think out of the box for higher shelf impact

Does your packaging seem to blend with other products on retailers’ shelves? Although shoppers have subconscious packaging expectations for different product categories, your brand must have unique elements that will help you stand out in a sea of other competing products. Two steps can help you achieve this:

Audience research

Conduct a simple online poll (try Twitter or LinkedIn) and ask your target buyers what they consider to be typical packaging in your product category.

Competitor research

Look through store shelves and compare the designs of your rival products. You might notice similarities in color and typography—these are the core design elements of your category. Doing something different but still in tune with your audience’s survey results is worth the risk.

Finnish company Sitko’s artisan pizza box is one example of unconventional design. It only uses black and white and shows off its sourdough balls—described as the “heart and soul” of its business—in various irregularly rounded shapes.

Meanwhile, Norway’s Freja did quite the opposite, playing up Nordic geometric shapes and a bright—although still limited—color palette for its rebranded bone broth line.

Below, this unique nature-based concept by Vu Digital encases bottles like flower petals.

Meanwhile, one designer used insect-themed window boxes for lightbulb packaging. 

3.   Incorporate packaging in your marketing campaigns

Although packaging can promote your product on its own, it’s most influential when used in tandem with the rest of your marketing arsenal. You can feature them in your digital (social media and website or Google ads) or offline (billboards, print, and TV) ad campaigns.

Aligning your packaging with your ad strategies may be as simple as using custom tape, labels, and sleeves on stock packaging boxes.

4.   Make it functional

Packaging should be durable and user-friendly in that storing, opening, resealing, and displaying them shouldn’t be a struggle. New packaging trends, such as smart packaging features, offer tamper detection and counterfeiting technologies such as QR codes and RFID tags.

Functional packaging can also refer to ergonomic handling and dual-purpose design. For instance, Motorola’s Razr 5G comes in a box that doubles as a phone holder-stand.

The Botanist Gin’s functional liquor boxes also double as a reusable planter. When you can repurpose your packaging, you get plus points for sustainability.

5.   Personalize through promotional elements

Add a personal touch through packaging inserts, such as thank-you cards, coupons, or customer-specific samples. You can follow the STP model to determine the most appropriate personalization add-ons. The acronym stands for segmentation, targeting, and positioning. 

Segmentation is dividing your customers into groups based on shared traits. Targeting is determining each segment’s buying power and identifying those most likely to convert. Finally, positioning is developing a marketing mix for each group.

To illustrate how the model works, small business owners can apply STP by including handwritten thank you messages in the package of first-time buyers, addressing them by their names. They can add freebies—stickers, trinkets, or a product sample—that complement their purchase to encourage repeat business.

Meanwhile, for returning customers, a referral card (offering discounts to the customer and a friend) or loyalty program invite can help expand your client base and deepen engagement.

McKinsey reported that 71% of consumers expect brands to personalize their interactions. Meanwhile, 88% of shoppers surveyed by Salesforce said their experience with a company is as important as the product or services they offer. McKinsey adds that personalization can increase revenues by five percent to 15%.

6.   List all the ways they can reach you online

Use social share inserts or print your social channels directly on your custom box and labels to encourage clients to connect with you online for feedback and queries. Be upfront about requesting a review and include a link that directs them to your corresponding webpage.

Also, include your main hashtags to encourage customers to look them up online and use them in their posts and tweets.

7.   Provide themed or limited edition packaging

Holidays and occasions such as your subscriber’s birthday and anniversary of their loyalty program membership or first order offer opportune moments for you to produce variations of your packaging. Themed packaging instantly turns your products into giftable items—something not-so-crafty buyers warmly welcome.

Moreover, you can roll out limited-edition packaging for specific products. Doing so can entice shoppers to buy before supplies run out and give them a sense of exclusivity because they acquired something unique to your brand and not available to the rest of the public. 

Grow with the Packaging Industry’s Marketing Thought Leaders

Once your packaging design is done, finding a capable packaging and printing company can make or break your marketing dreams. Choosing a printer with established thought leadership in this area can give you peace of mind. Besides being masters of the technical process, such service providers are aware of what makes a design arresting and professional-looking.

Refine Packaging is more than just dependable—we’re committed to ensuring your custom packaging becomes a profitable growth driver. And our dedication to your marketing success isn’t just lip service. Check out our blog section where we discuss the essentials of design, printing, and distribution. We’re serious about what we do, but always aim to keep simplicity and lightheartedness at the center of it all.

No matter what stage in the business you’re going through, we’re here for you. Our team includes in-house designers so you can get answers to any marketing concerns. Contact us today for a free consultation or more information about our process.

The post Optimizing Packaging for Marketing: 7 Client Engagement Keys appeared first on Refine Packaging.

Packvertising had intended to be a separate and more cost-effective alternative to traditional ad placements. Brands included flyers, vouchers, and promotional stickers in the box for added ways to connect and engage with consumers.

When COVID-19 struck, social media became flooded with at-home unboxing videos. The trend elevated the packaging box as an extension of every product, coming under the same scrutiny as its content in vlogs and influencer videos. Many brands now compete by showing off their product’s primary and secondary packaging in paid advertisements.

In light of this development, you may wonder: is it really worth investing in not just branded packaging but ads that include your product boxes? How can you make your packaging ad-ready?

This article answers these questions as we discuss improving your packaging ROI through ad placements that feature your custom branded packaging.

What Is Packaging ROI?

Your investment in packaging includes payments for design, packaging material, printing, distribution, and promotional activities.

How to calculate packaging ROI

You can apply the basic formula for ROI in calculating your product packaging ROI. That is, divide your net profit—the amount you earned from an investment or the investment cost minus its present value—by the investment cost and multiply the result by 100.

ROI =  (Net profit / Investment Cost) x 100

However, other factors contribute to packaging ROI. They include the following:

Damage reduction

A solid, structural packaging design results in savings for shipping and replacement of goods returned due to dents, breakage, or other damage. By protecting fragile goods, you can avoid processing returns, which can run up to 59% of the item’s original price.

Improved environmental profile

A quarter of consumers prefer buying from brands that use sustainable packaging, which Statista lists as the second top consideration among American shoppers after coupons and discounts.

Higher sales

Consumers have become more careful about how brands influence their buying decisions. 82% of shoppers in a Razorfish poll said they favor brands that stand for a greater societal purpose, which brands can achieve through packaging that conveys their intended contributions to the community. Your sales performance after your new packaging design’s launch is a good indicator of your ROI.

Recurring customers

When shoppers are delightfully surprised or satisfied with their initial purchase, their positive experience leads to what is called a “brand halo” effect. As a result, they’re likely to buy again and tell others about the product. American subscription box companies combine the power of packaging’s visual appeal with anticipation in keeping and growing their client base, which stands at 61 million. 

Top 3 Reasons to Include Custom Packaging in Your Ad Campaigns

You can double the influence of packaging over your target audience in the following ways when you incorporate them in your ads:

1. Packaging enhances your social media presence

Before the pandemic lockdowns, businesses used packvertising as a standalone marketing channel. They relied on extra features such as multi-page labeling and inserts containing rebates, discount coupons, and product information to attract buyers and engage customers.

When self-isolation mandates took effect, brands didn’t only ramp up their shipping and delivery procedures. They also ensured that their packaging would make up for the excitement and pleasure derived from in-store shopping. Their strategy included packaging in their content marketing and advertisements, mainly on their target market’s preferred social platforms. You can apply the same tactic to your online promotions. 62% of consumers tend to buy products a purchaser features in an image or video post.

Although unboxing videos reportedly started as early as 2006 (featuring a Nokia E61 phone), the contemporary content creators’ commentary covers the entire package—literally—from the box to its contents and fillers.

2. Packaging helps manage your customer’s expectations about a product

Advertisements featuring your product with its packaging promote transparency. Such ads can promote trust if you’re selling high-end products. As they say: the higher the price, the higher the customer’s expectations.

Potential buyers discover the item’s dimension and how large—or small—it is compared to its box. These visuals are more mentally digestible and retainable than a written description.

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3. Packaging allows you to receive immediate feedback

Why not hit two birds with one stone by asking your followers to comment on your packaging when you publish your social media ad?

How to Optimize Packaging for Advertising Success

You can succeed at including customized packaging in your advertising strategy by taking these steps:

1. Conduct market research and analysis

Market research and analysis help you discover more about your target market, competitors, and the packaging industry. Your study should ideally give insights about:

• Who belongs to your target market and their pain points
• Where your target and existing buyers research to discover and learn more about products and services
• Which of your rivals does your target audience turn to for options and information
• What influences conversions and purchases among your target audience
• What aspects of your competitors’ packaging are working for them
• Whether there’s a demand for your business initiatives
• Underserved or unaddressed consumer needs your business can turn into a selling opportunity
• What’s trending in your industry in the buyer’s eyes
• Consumer attitudes toward a particular topic or consumer issue, a brand or product, and pricing
  

2. Identify your goals and metrics

Surveying your target audience and industry helps you define or clarify the objectives and success indicators for your packaging.

Goals should reflect what your brand identity wishes to convey—a message (such as your unique selling point) and emotion (your brand personality)—besides growth objectives, such as increasing awareness, loyalty, and referrals. Meanwhile, success metrics include brand recall, conversion, retention, and word-of-mouth.

3. Pick the appropriate design, packaging materials, and box style (Proceed to points 4 or 5 if you have existing packaging)

Your design, paper stock, custom box style, and coatings must suit your product type and function. For premium products, you may want to use luxury materials and extra features.

4. Design, test, and evaluate your packaging’s performance

You can use prototypes when testing your product packaging with small markets or focus groups. Gather people’s opinions through surveys or interviews so you can determine your packaging’s strengths and areas for improvement. Here are some tips to follow:

• Limit the number of questions to ask, as they are open-ended ones.
• Provide participants with a demo or prototype.
• Ask them how they feel about your pricing.
• Ask for their views about your competition.
• Give them a chance to air any questions, concerns, or other comments at the end of the questionnaire or feedback session.

5. Adapt your packaging-related ad materials to the requirements and expectations of each advertising method

Around 55% of B2B and B2C product suppliers’ marketing budgets go to digital campaigns. However, traditional channels like print, TV, and billboards continue to be viable options.

If you’re allotting a large chunk of your budget to online marketing as well, familiarize yourself with the image sizes for product photography and video lengths required for website or social media ads. Our cheat sheet below is a handy reference.

Besides great visuals, the best social media ads have a clear call to action so your followers know what to do next, such as “Buy now” “Add to shopping cart,” “Sign up,” and “Learn more.”

6. Include your social media icons on your packaging

Invite ongoing engagement with your customers by including your social media handles on your company info. Doing so can raise your chances of upselling opportunities and referrals. 

Social Media Ad Specs Cheat Sheet

Here’s our cheat sheet for social media ad specifications. Aspect ratio (x:y) refers to the ratio of an image’s width to its height.

Social Media Examples Featuring Product Packaging

Here’s how some businesses featured their personalized packaging in social media ads:

ThreadBeast

Streetwear brand ThreadBeast showcases their subscription boxes directly in their Facebook advertising campaigns.

Jam Cellars

Jam Cellars’ Butter Chardonnay brings on some “better beach time” based on the brand’s YouTube video featuring the wine with its bright yellow-labeled bottle, can, and packaging box.

Crest

This Instagram image ad of Crest 3D White Strips directs the platform’s users to Amazon.

Corkcicle

A TikTok subscriber included the packaging in the unboxing video of the insulated tumbler by Corkcicle, which she received on Mother’s Day.

Purolator Inc.

Purolator made a LinkedIn post to announce its limited-edition holiday boxes. Like the Canadian courier, you can end your written ad with hashtags to widen your reach. Although you can use up to 30 hashtags, marketers advise using only a few of them. Three to five are enough according to the Instagram Creators account.

Know Your Other Advertising Channels

Through market research, you can focus your ad budget on your target audience’s preferred channels. Nevertheless, knowing the various advertising channels below makes you aware of additional venues for sourcing product promotion ideas.

Moreover, consider that although the average American broadband-connected household has 13 connected devices, 28 million households can’t afford the fees for internet access.

Television

Advertisers forecast a 10.4% growth in ad revenues amid an expected increase of connected TV (CTV)—or traditional TV connected to the internet that allows video streaming and web browsing—adoption from 2023 to 2028. Moreover, 50% of Americans connect their smart TV or CTV sets through their in-built mechanism.

Minimum CTV ad costs range from $20,000 to $50,000.

Print

Newspaper and magazine ads, flyers, and posters are all part of print advertising. Their tangibility gives them an edge over online adverts, the oversupply of which has taught netizens to ignore their presence, resulting in so-called “ad blindness.” Moreover, internet users can use ad blockers for privacy. Top Media Advertising reported that a digital ad’s effectiveness rises 400% when combined with print ads. 

Newspaper ads can cost between $50 and $2,700 and up for full-page ads.

Outdoor advertising

Billboards and public transportation ads are examples of outdoor advertising. Billboard fees—which cover four weeks—are worth $850 (for static) or $2,100 (for digital) on average. Meanwhile, transit advertising shares the same average cost as static billboards.

Email ads

Your brand can place an ad on a third-party email newsletter in exchange for an endorsement. The sponsorship cost depends on the newsletter’s industry, subscriber count, and audience engagement. Advertising charges can start at around $15 to $30 per sponsored email. 

Make Your Custom Box Packaging Ad-Ready

Selecting an expert custom box manufacturer with an eye for design is crucial when you decide to make product packaging design a part of your advertising projects. Your box provider should help deliver what you promised consumers in your image or video ads in whatever medium.

Refine Packaging can print branded boxes that will delight your customers beyond what they see in traditional or digital ads. Our happy customers can tell you all about it.

Moreover, our seasoned in-house design team can ensure that every step in your packaging development journey with us targets optimal client satisfaction from discovery to conversion. Contact us today to request a free consultation about your ad-ready packaging requirements.

The post How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps) appeared first on Refine Packaging.

At a time when thousands of new companies—and, therefore, new products—enter the market annually, businesses rely on these experts to see their products enjoy their day in the sun. The food industry alone welcomes 15,000 new products every year.

But with so many freelancers and agencies offering their design services, how would you know who can translate your unique selling proposition (USP) onto your brand’s visual identity?

This article will discuss how you can prepare for your collaboration with a packaging designer, including the factors to consider in selecting the one who can support your goals.

Before we dive in, allow us to show you some stats for insights on the consumer market from a wider angle. The figures below show how important it is to take product packaging seriously and seek the right path toward customer-centric packaging.

Impact of Packaging on Sales

Attractive packaging design remains at the heart of the unboxing experience. According to a Macfarlane poll, branded packaging made up 59% of all boxes shipped by merchants in 2022. Moreover, 41% of respondents said that printed packaging produced memorable moments, which made them want to buy again.

The outcome of this UK-based survey reflected similar sentiments of American shoppers in Dotcom Distribution’s study. 47% of participants who bought luxury shoppers over the past year said that “visually appealing/gift-like” boxes (32%) and personalized packaging parts (15%) made them share photos or videos of a purchase. Meanwhile, 24% valued sustainable packaging that is eco-friendly and paper-based.

Project Brief: Clarifying Your Vision

Packaging designers would ask you to share the details of your project in a project brief (also called a design or packaging brief). It lays the foundation of understanding between you and the designer or design agency by establishing your project’s purpose, scope, timeline, and budget.

The brief can take time to write, but it’s the most effective way to organize your thoughts and make the most of your meeting with your chosen designer. The document will serve as your playbook and prevent your designer from saying, “We didn’t realize or know you needed that” midway through the project.

Here are the sections to include in your project brief:

Project overview

Start the document with a short project description to help your designer envision what they need to deliver. Include the name of your brand and product, its back story, your USP, and how you want to communicate with customers through packaging.

Describe your product’s physical qualities, including its fragility, its appearance, smell, and so on.

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Company profile

This section describes what your company does, its values, and general objectives.

Goals

Discuss your reason for getting the designer’s services. If you’re launching a new product, your goals may include brand awareness, ensuring shelf appeal, and providing a pleasurable unboxing experience. 

However, if you’re hiring a designer to improve your existing packaging, identify your current problems—for instance, high production or transport costs, weak box structure, too simplistic design compared to rivals, or poor print quality. 

Share your competitor’s design or packaging to help your designer or agency grasp how you want to carve a unique presence in your market or niche.

Providing your designer with the above information will deepen their insight into your needs, possibly giving them a list of factors to eliminate when they start brainstorming your design.

Target audience

Define your target buyers—their demographics, preferences, and buying behavior. Be specific: trying to reach senior citizens who want to safely use their home bathtubs is different from trying to reach bathtub owners of any age.

Scope (design, material, and dimensions)

The scope covers your project’s technical details. Specify the style (box type), shape, measurements, preferred material (including any sustainable aspects or methods you wish to apply), and finish or texture. Remember to provide your brand style guide: logo, color palette, and proprietary artwork. Also, include all legal or mandatory copy you want to appear, such as ingredients, manufacturing information, warnings, and barcode.

Are there any elements that you don’t want your packaging to have? Incorporate them in the brief to help reduce revisions in the future.

If you’re changing your existing packaging, tell them about its shortcomings and get their feedback on how to improve it. Also, tell your designer about your shipping, distribution, and display methods so they can recommend suitable materials.

Timeline

Set your target dates, from when you want to see the design studies or samples to your expected delivery date of the printed boxes. Divide the timeline into stages depending on the urgency and output volume.

Budget

State your budget, but be open to discussions with your agency so you can balance quality with cost-effectiveness.

Deliverables

List the items you expect your designer to produce: mockups, digital files of the design, quantity of boxes, and any extras you may need. Discuss and agree on the approval process—ask how you expect them to deliver their output for your approval for each stage.

Contact information

Your project’s success will depend on regular communication between you or your team and the design agency. Include phone numbers and messaging contact details where your designer can reach you.

After your initial discussion, you may need to review the brief with your designer again to explore any changes. Amend as necessary and work together to ensure both sides share the same understanding of the brief. 

Where to Find Designers or Design Agencies

There are several places you can search to find a designer or design agency:

• Google (type “top or best packaging design agencies/firms” or “top or best packaging designers” + your location)
• Freelance networks, such as Fiverr and Upwork
• Portfolio sites feature designers’ past works, such as Behance and Dribbble
• Crowdsourcing sites, such as DesignCrowd and 99designs, operate like a design contest—you can post your project and receive proposals from around the world. Clients only pay for submissions they like. Refine Packaging has partnered with 99designs to provide brands an easy way to match with design experts to create world-class product packaging at an affordable price.

Which Is Better: A Freelancer or Design Agency? 

Freelance designers are experts in their niche and work independently—typically on a contract basis. Being a one-person team and their own boss, freelancers communicate directly with you or your marketing head. Meanwhile, design companies typically have several members, such as graphic designers, brand strategists, and market research specialists. Agencies can offer an array of services given the diverse skill set of their team.

How do you choose between the two? Your funds, project scope, and sense of urgency are top considerations.

Hire a freelancer if you have a small, lower-budget project that you need to complete fast. Meanwhile, choose a design agency for larger projects requiring more strategic planning to go into your packaging design, such as market research and mockup development. 

Agencies charge higher and assign you to an account manager. However, they have access to more resources and follow an established process, enabling them to finish your project within your deadline and scale when necessary.

Factors to Consider When Selecting Your Agency or Designer

To determine the designer or agency most suitable for your needs, evaluate your prospects with these criteria:

1. Track record

Designers can have various specializations—select the one who specializes in packaging. Not all graphic designers work with dielines. Research the person or company online to verify their track record. Read their case studies and what reviews say about them. Ask for references from past clients if possible.

Seasoned designers can recommend the packaging type that will work best with your product. They can also suggest the design and imagery, which will make your package eye-catching, given your preferred box size, shape, and material. Moreover, such designers know government compliance requirements on labeling (origin claim, FDA guidelines, and others).

Whenever possible, pick a designer who has package manufacturing experience. Those who do can go alongside you from design concept to production and box delivery. They are also familiar with the average production time for different box types.

2. Portfolio

Does the designer or agency have experience working in your industry or niche? Check their online portfolios for past work related to your sector and see if their output aligns with your taste. You can also request them to show you samples of their past projects.

3. Connection with printers

Designers or agencies typically have printing partners. Past collaborations hasten the process due to the agency’s familiarity with the latter’s quality and speed. They can also ask the printer about the minimum volume requirement for your preferred packaging.

Choose an agency that can liaise with the printer and follow your timeframe. Alternatively, you can recommend that your designer use a leading packaging manufacturer such as Refine Packaging for your printing needs.

4. Prototyping and testing

Can the agency supply you with a sample or mockup for review before mass production? Find one that offers prototypes as part of their service. Testing services—especially boxes for fragile products—will be a great plus.

5. Other services

Ask the designer if they can render your design onto other items in your product range. Consider specifying this in your project brief, as your other goods might have different dimensions and packaging materials.

Moreover, verify whether your designer or agency can offer copywriting and editing services for the text on your box.

You can also inquire if they’re knowledgeable about trademark and copyright issues. Otherwise, you might have to hire a lawyer to avoid legal issues.

Limitations of a DIY Approach to Packaging Design

New technologies allow entrepreneurs to design and print basic marketing materials by themselves faster and at a lower cost. However, if you want your product to stand up to the competition, you’ll need some professional help.

A DIY approach lets you practice your freedom of expression besides being in full control of the creative process. Immersing yourself in production can also educate you in graphic design, printing, and the box manufacturing sector.

But that said, handling packaging design yourself has some limitations, which a professional designer can help overcome:

1. Your design can be authentic but out of touch with your market

You may choose symbols, colors, and copy for your packaging representing your style and beliefs, which are close to your heart as a business owner. However, the design may not click with your target audience. For 63% of consumers, a product’s packaging is equally important as the brand itself.

Working with a packaging designer widens your perspective to include the factors involved in buying decisions. Designers translate their consumer knowledge, awareness of trends, and artistry into a unique design containing your preferred elements.

2. The hours you spend on package design can take time off your core tasks

You may also act as your company’s accountant, driver, legal liaison, and purchaser when you’re starting your business. Designing your package might get you stuck in an ever-deepening hole as you discover its intricacies.

A packaging designer can handle market research, competitor analysis, ideation, the creation of various design samples, prototyping, and more.

3. Your software may offer editable templates, but your final design can still look generic

The Internet offers a wealth of free and paid tools that design logos and stylize pictures, which you can print as labels or directly on paper packages. However, you risk finding a similar box template design on other products and appearing amateurish. Designers use more specialized software, which can generate an original design for you from scratch.

4. The quality of your home printer’s output can suffer with bulk printing

If you print your stickers and sleeves using your home printer, the output may eventually fade on some printed material over time. Quality printing is essential since more than 70% of consumers state that packaging design influences their buying decisions.

A professional designer works with commercial-grade printers to provide consistent print quality, which is crucial in branding.

5. Stock boxes may not be as sturdy and cost-efficient as custom boxes

Using stock boxes is more economical if you’re on a tight budget. Moreover, restocking won’t be a problem, unlike custom boxes, which your printer must replenish.

However, made-to-order boxes can be more financially sustainable in the long run if you sell luxury items or uniquely shaped items. Designers can develop the most suitable structure and choose the correct materials to hold up your product and preserve the box’s visual appeal until they reach their destination.

Well-designed boxes can make you spend less on padding (within or outside the box) and shipping. Moreover, it reduces damages, which lower product returns, which will also cost you. 80% of consumers also state that solid and sturdy packaging impacts their satisfaction with a product.

6.   Designing on your own can stretch your budget

Unless you’ve had previous experience with design, packaging, and printing, you might end up buying materials you might have to replace later on due to their low quality, inaccurate dimension, or incompatibility with your product. Meanwhile, you might stock up on expensive supplies only to discover later that more reasonably priced packaging is available.

Packaging designers consider your budget and apply their know-how and experience to ensure these issues don’t become your own during your partnership. 

Ensure Your Packaging Design Translates Beautifully on Your Custom Box

Any packaging design is only as good as its final version—the physical box. While it can look great from your designer’s study sample, your product can only have a fighting chance in the market through high-quality print packaging, which has the look and feel you envisioned from the start.

Refine Packaging has in-house designers who can assist you to this end. You can view our product gallery to learn about our capabilities. At the same time, you can get assurance from our testimonials that our team will be with you every step of the way in your packaging design journey. 

Contact us today to discuss your custom box project, whether you already have a basic concept, want to change your existing packaging, or need help from scratch.

The post How to Find an Incredible Packaging Designer (5 Critical Factors) appeared first on Refine Packaging.

Before the subscription model, businesses offered club memberships to introduce their latest offerings without pushing for physical store visits. With subscription boxes, various items from beauty or grooming products and pet food to clothing, books, and “loot crates” for gamers conveniently arrive at one’s doorsteps monthly, quarterly, or other recurring timeframes.

But life is now returning to the “old normal.” In-store shopping is in high gear – with 61% of consumers preferring to shop in person to view or try on the items they’re purchasing – and inflationary costs are rising. Consequently, subscription boxes are no longer the obsession they used to be, but are still widely used. How can your product offerings stay relevant and attract new customers? By understanding this business model’s success drivers and packaging basics, it’s still possible to plan and launch your themed box idea.

Subscription Box Categories

The three subscription box categories explain the appeal of this shopping model.

Access

Membership subscriptions boost the idea of being special, as certain items are only exclusive or limited to subscribers. A recent survey showed that being able to “try something new” is the top reason why up to 51% of U.S. shoppers get subscription boxes. Retailers sometimes include their latest offering in their monthly boxes for members to test, which could mean pre-launch access and a chance to purchase earlier than commercial distribution.

Curation

Who wouldn’t want to receive a “mystery gift” every month for the rest of the year? The surprise factor is the idea behind curated subscriptions, which offer something new in every shipment. This option builds up the anticipation to unravel and discover something novel and personalized, making it a wonderful gift idea for friends or oneself.

Replenishment

Also known as the “subscribe and save” category, replenishment subscriptions provide consumers with a fresh supply of their chosen product once it runs out (vitamins, soap, beverages, and so on). Shoppers gain peace of mind knowing they won’t run out of stock of their favorite items. They also skip the hassle of placing a new order because subscriptions are recurring.

Moreover, buyers can also save on costs, as some—if not all—products are on discount as part of the subscription.

Factors to Consider in Choosing Your Subscription Box Packaging

You can tailor-fit your subscription box to match your brand’s marketing goals and keep your product intact during transit. Here are the factors you must consider when selecting your packaging:

1. Style

You can choose from various box types to ship your product:

• Folding carton boxes are for single-item, lightweight products.
• Mailer boxes are heavier and sturdier than paperboard boxes.
• Shipping boxes made of corrugated cardboard are heavier than mailer boxes. In many cases,  customized shipping boxes are your best option if you’re going for an original look and feel that suits your product protection and budget goals.
• Rigid boxes for heavy and premium or luxury products.
  

Choose a type robust enough that it won’t tear under your item’s weight.

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2. Size

You must know what items will go into your subscription box to determine the appropriate size. Take the dimension of your box’s contents: weight, length (side-to-side), width (front-to-back), and depth (top-to-bottom). Also, consider how fragile or durable they are.

A box slightly larger than your product is better than one in which your product barely fits. You can put fillers in the space around your item, particularly for breakable and easily deformed or punctured contents. However, the box shouldn’t be too big that products would jiggle inside.  Furthermore, consider that larger boxes can add to shipping costs.

3. Packaging Extras

People love unboxing. On Instagram, when you search for #unboxing, over 4 million posts will show up. To enhance your subscribers’ unboxing experience, you can choose to enhance the interior of your subscription box with the following:

Inlays 

Inserts provide perfect-fitting holders for your products, reducing the chances of items breaking or getting tossed around during shipment.

Dividers

Create compartments inside your box to improve the presentation of various products, especially to keep several small items of the same kind in separate spaces.

Padding 

Such as bubble wrap, air pillows, and crumpled kraft paper prevent dents and other damage on your item.

Custom Tissue Paper

Acts like a gift wrap that covers your product inside the box.

Custom Stickers, Labels, or Tape

Help heighten brand awareness and can prevent tampering if you use them to seal the lid onto the rest of the box. They’re also a cost-effective decor if you opt for plain packaging.

Custom Sleeves

Also known as belly band packaging, custom sleeves serve as 360-degree wrap-around labels for similar items—like a chocolate bar set or egg tray—or boxes, whether plain or printed.

4. Printing Method

The three most common printing methods that packaging service providers currently use are:

• Flexographic printing: Features printing plates containing your design—one plate for each color. They spin on rotating cylinders and “stamp” or transfer the image onto the packaging material. Most corrugated box projects with simple designs use flexographic printing due to speed and clarity, even on corrugated boxes.
• Digital printing: Involves machines that can apply the colored or monochrome design directly on the box’s surfaces. Although more highly recommended for smaller orders, some printing providers can offer this service for large-quantity jobs.
• Lithographic printing: Also known as litho-lamination or offset printing—can be compared to wallpapering. It produces high-resolution designs onto a paper sheet laminated on the packaging box using adhesive. We recommend this method for more intricate designs and photo-quality imagery. Offset printing is also suitable for printing boxes with a metallic finish and Pantone colors.
  

5. Packaging Designer and Supplier

A designer can help you determine the box structure that can best protect your product from breaking or shifting while at the same time representing your brand and delighting your subscribers. Some packaging suppliers have transit safety (ISTA) certification and offer rigorous box performance testing.

Before deciding to outsource your product box design and printing, be sure to:

• Determine your budget: This will help set the quantity you can order.
• Set your timeline: when you need to get your boxes to provide time for packing and shipping.
  

Meanwhile, examine the following when choosing a packaging supplier:

• Industry experience
• Range of services and customization (Can it design, print, and ship the boxes you require?)
• Reviews about the supplier’s output quality and customer service (If possible, ask and compare samples from your shortlisted candidates.)
• Response or delivery time
• Pricing, minimum requirement, and if they can keep up with demand
• Use of sustainable kraft and eco-friendly box materials
• Shipping service (warehousing and logistics)

A custom packaging manufacturer such as Refine Packaging can create a unique design, provide prototyping and testing, handle your printing needs, and scale high-quality production as your business grows.

6. Shipping

Handling subscription box deliveries can be time-consuming. Find out your options, including working with a fulfillment center if your orders are mounting and you don’t have enough staff to help you with shipping.

Branding Essentials You Should Know

Familiarize yourself with the following design elements to help you work better with your subscription box packaging designer:

Typography

Typography refers to the font your brand uses. It should be readable enough to catch your prospect’s and client’s eye. Besides using an attractive font, your tagline should include catchy words that reflect your brand values.

Copy

Copy refers to descriptions, instructions, and other written information you will include in your packaging.

Logo and Colors

It’s logical to use your logo and brand colors to reinforce your business identity. However, you can play around with your color palette. Check if your designer can draft multiple designs featuring variations of your brand colors. Good designers consider your target audience and market trends (including the competitor’s packaging type or style) when crafting and presenting studies for your review and approval.

Other Visuals

You can include photos of the product inside your box and other details such as vector graphics (that retain their smooth look even if you enlarge them) and patterns (lines, curves, shapes) to help manage subscribers’ expectations about the contents.

Negative Space

Negative spaces are the blank or white spaces around and between images. They add sophistication to packaging and can direct people’s gaze to significant elements like your logo or tagline.

Dieline

The dieline is the flat diagram showing all the cut lines and folds of your packaging box.

Subscription Box Packaging Checklist

Here’s a summary of the packaging details to remember from concept design to shipping:

Examples of Subscription Boxes

The most sought-after subscription boxes are visually appealing and structurally sound. Although the following examples mainly received good reviews for their content, their designs are also worth studying:

Universal Yums

Universal Yums’ subscription box—a custom end-open mailer box—features a set of various snack packets from a different country each month. The exterior design features blue-colored sweet treats set on a white background, building on the same colors as the Universal Yums logo. The two-toned design provides a good balance to its multi-colored contents, which include a country map and a guidebook about the featured nation’s top destinations, culture, fun trivia, and a local recipe. The box is available in three sizes: Yum Box with five to seven snacks, Yum Yum Box with 10 to 12 snacks, and Super Yum Box with 15 to 18 snacks. Shoppers can subscribe annually or send it as gifts (once or monthly for three, six, or 12 months).

Jot Coffee

Only Jot Ultra Coffee’s rabbit logo in gold foil appears outside the box in solid black. Inlays secure the bottles and a silver spoon. Newer subscription boxes contain dividers to separate the bottles and drinking glasses, which are among the welcome gift options for first-time subscribers. 

Unlike Universal Yums, Jot uses two-sided printing, which gives the box a luxurious feel, although it doesn’t use a rigid box. Subscriptions provide 25% savings on its 200-ml bottles of concentrated liquid coffee.

Gardyn

Gardyn claims you don’t need to have a green thumb to succeed at indoor gardening when you sign up for its monthly kit of salad vegetables you can grow using its proprietary hydroponic system. 

The company uses one rigid box to deliver ABS plastic columns, which hold several “yCubes” or pods with seeds and rockwool—”a natural, rock-based growing medium”—inside (packed in their own box), a six-gallon water reservoir that serves as the base, and other accessories. 

A separate narrower rigid box contains poles that provide simulated lighting for the plants. The Gardyn app guides subscribers through their gardening journey with the help of AI assistant Kelby, which monitors the plant’s health using the cameras on the light poles. 

Subscription Box: History and Forecast

The subscription box trend began at the heels of Netflix’s 2007 launch of its streaming service when Harvard Business School fellow grads Katia Beauchamp and Hayley Barna launched Birchbox in 2009. Subscribers received designer beauty products—mostly in miniature size—for a $10 monthly fee. By mid-2010 onwards, more sellers adopted the concept, offering consumers more product-type subscription options. Ipsy and Dollar Shave became Birchbox’s top rivals.

The COVID-19 lockdowns in 2020 boosted the industry as followers of Instagram and YouTube influencers became captive audiences for unboxing videos. Large companies such as Walmart, Target, and Amazon and niche retailers like Wayfair, which hopped on the trend before the pandemic, drew more subscribers as people turned to safe and reliable shipping of home staples and hobby items when stay-at-home orders were in force.

The International Market Analysis Research and Consulting Group’s latest report shows that the global subscription box market was worth $28.1 billion in 2022 and may hit $73.6 billion by 2028. The report adds that the top challenges facing current and incoming players are fierce competition amid market saturation and a lack of long-term agreements with vendors, which could threaten standardization and spike prices.

How to Sustain Your Subscription Box Business

High prices are making 60% of Americans abandon the subscription box habit. Thus, you must make your target market feel they’re getting more value for their money by signing up or staying subscribed. Here are some ways you can activate or reignite the addiction for your recurring box:

1. Reward subscribers

You can integrate a loyalty program into your subscription by providing subscribers with access to free merchandise or priority customer support besides early access to new offers and discounts.

2. Collect and analyze feedback

Focus on the first box and what recipients felt upon receiving it. The American Marketing Association advises subscription box providers to combine “concrete” and “emotion”-related questions: “What did you feel when you saw the box’s contents?” (emotional) and “What were your top three thoughts when you tried the products?” (concrete). Avoid seeking extensive comments about their second box. Instead, build up interest for the next box.

3. Offer a preview about the next box without making them lose excitement

You can inform subscribers in advance about a specific product in the upcoming box but not the entire kit. Rotate the product category or any aspect of the box that you’d like to preview every month.

4. Diversify

If you’re not a brand owner but depend on suppliers for your subscription box’s contents, you may consider diversifying your offers just like what leading providers are doing. For instance, Blue Apron has launched one-off party boxes for Thanksgiving and special occasions and an online cookware and wine shop.

5. Keep a tab on trends

Hyper-personalization, higher demand for men’s boxes, and influencer marketing will continue to prevail in the subscription box sector in the short term. Stay abreast with new developments, including smart packaging technology. Examples include QR codes to access digital content describing the product or augmented reality, active (shelf life-extension) packaging, as well as radio frequency identification, and embedded barcodes to prevent tampering and counterfeiting.

Create FOMO with Unforgettable Custom Subscription Boxes

Consumers can fear missing out on your subscription box with the help of targeted messages and customized packaging. But since the unboxing experience is the main draw of your subscription offer, getting your packaging right becomes the top priority.

Refine Packaging can assist from conceptualization to mass box production. We aim to provide as many options as possible and simplify the process so you can see your idea materialize in the shortest time possible.

Select from our array of custom box industries and products, or let us know your concept so our designers can work with you. We use various printing techniques and offer 2D and 3D mockups of your packaging. Our team can send you a sample so you can verify if the prototype matches your vision.

But don’t just take our word for it—discover how the Refine Packaging process has delivered successful customer stories for 1,000s of satisfied brands and their clientele. Contact us for a free quote today, and our packaging specialist will connect with you shortly.

The post Subscription Box Packaging Design Essentials You Need to Know appeared first on Refine Packaging.

Having been given the green light by Congress a few years ago, CBD derived from hemp has been cropping up in a wide range of products. We now see it in food, oils, capsules, skincare, cosmetics, and other consumer products. For enterprising individuals, this presents a potentially lucrative venture with a vast market.

If you’re one of those carving a niche in the CBD sector, there’s one thing you ought to know—the importance of custom CBD boxes. Having high-quality products is already a given, of course. But you’ll need more than that to win consumers. You’d need to have eye-catching packaging that provides accurate product information AND meets legal requirements in your state.

That’s a lot to take in. But don’t fret. This guide will help you navigate the ins and outs and the do’s and don’ts of CBD packaging. It will help you find the packaging solution that screams, “I’m the coolest CBD product on the block!”

What Is CBD?

First things first. Before we delve deeper into carton packaging, let’s go over some CBD basics.

CBD is cannabidiol, a compound naturally found in cannabis and hemp plants. Unlike its psychoactive cousin tetrahydrocannabinol (THC), CBD won’t make you feel high or alter your brain function. Available in different forms, it can be easily incorporated into a wide variety of products, including food supplements, skin care products, edible oils, snacks, and cosmetics.

So what’s the buzz about CBD?

CBD’s popularity can be attributed to its purported benefits on health and wellness. A survey on why American adults use CBD shows that about 3 out of 5 find it helpful in reducing stress, relieving pain, and improving sleep quality. This may come as a surprise, but 1 out of 2 respondents indicated that a doctor suggested CBD as a form of medical intervention and/or treatment. Far from common belief, only 35% use CBD for fun or recreational purposes.

In the beauty industry, the most popular benefit of CBD is reducing inflammation. This is among the main reasons US shoppers buy CBD skincare products. Beyond beauty, CBD has shown promise in reducing seizure episodes in people with epilepsy. In fact, the FDA has approved the use of CBD-based Epidiolex to treat rare and severe forms of epilepsy. This prescription contains a purified form of cannabidiol from hemp and has been deemed safe for use in some seizure disorders.

WHO also gives the green light on hemp-based CBD, saying that the compound shows no potential for abuse or dependence. However, there are still no conclusive findings on the benefits that CBD brings and the effects of its sustained use. More research has to be done to uncover the true effects of this compound. There have been reports of potential side effects of CBD, including liver damage, drug interactions, gastrointestinal problems, male reproductive toxicity, and mood changes. Ingestible CBD products may also increase the risk of sedation and drowsiness when used with alcohol or other drugs.

Legal Matters: Do’s and Don’ts in CBD Packaging

Let’s get one more thing out of the way—the legal complexities of selling and packaging CBD products. When the Agriculture Improvement Act was signed into law in 2018, hemp (Cannabis sativa L.) and its derivatives and extracts were removed from the list of controlled substances. However, CBD products are to be regulated by the FDA and must still comply with regulations, including a cap of 0.3 percent THC on dry weight.

Except for Epidiolex, the FDA has not approved the marketing of CBD as a treatment for any disease or condition. CBD products are also excluded from the list of dietary supplements. However, there are some states that remove restrictions on the medical and health use of cannabis within their jurisdiction. You may want to hold off jumping in excitement though. While some states have legalized the use and sale of CBD products, some have not. There are also some states that prohibit their sale in interstate commerce. That is a bit of a buzzkill, but it’s something you should comply with as a CBD seller.

Because the laws and regulations vary from state to state, you really need to do your homework to know which ones to comply with depending on where you’re located and the areas you cater to. Now, to help you avoid legal ramifications, here are some do’s and don’ts when it comes to CBD packaging.

Do’s:

• Make it crystal clear what form of CBD is in your products. Is it oil, extract, or some fancy concoction? Have this information readable on the product packaging.
• Include the amount or percentage of CBD and/or THC in your product. Follow state regulations and keep the THC under 0.3%.
• Display all essential information clearly. Don’t make your customers wonder what’s inside your products. Include a list of ingredients in your packaging.

Don’ts:

• Don’t make unverified claims or market your CBD product as a miracle cure that can treat and prevent ailments. This is a dangerous practice that can hinder proper and timely medical care.
• Don’t market or label your CBD product as a dietary supplement or food product. Go over FDA regulations and local state guidelines for CBD labeling requirements.
• Don’t mislead consumers with small print. Minimalism is not ideal when designing custom labels for CBD products. You’d want to make sure all information is displayed clearly and readable.

Phew! That was a lot to digest. Now that we’ve shed some light on legal matters, we’re ready to dive into the exciting world of CBD packaging.

Choosing the Right Packaging Type for CBD Products

With CBD sales growing from 0.5 billion to 1.8 billion in just four years, the CBD market is becoming increasingly competitive. More businesses are likely to capitalize on the increased demand, spurring a highly competitive market.

To stand out, having good-quality products isn’t always enough. You must capture consumer attention and pique interest in your products. How do you do that? Through awesome packaging. 72% of Americans state that packaging typically influences whether they buy an item.

Let’s explore some packaging types that can elevate your CBD products and make them shine on the shelves and on online platforms.

1. CBD Boxes

A CBD box offers versatility and customization options, making it suitable for a wide range of CBD products. Whether you’re packaging CBD oils, tinctures, creams, balms, or even CBD-infused edibles like chocolates or granola bars, a CBD box can be tailored to accommodate various product sizes and shapes. Look for features like protective dust flaps, a self-locking design, and durable construction to ensure your products stay secure and protected.

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2. Paper Bags

Paper bags are an economical and eco-friendly packaging option that works well for CBD products like loose-leaf teas, dried herbs, or pre-rolled CBD joints. In a survey, more than 65% consider paper packaging as more appealing than other materials. Paper bags are ideal for customers who appreciate a more natural and minimalist aesthetic. You can also incorporate your brand colors by opting for colored paper packaging with customized designs to make your products stand out. The downside to this type of packaging is that it may not always be that durable for shipping your products.

3. Fabric Wraps

Fabric wraps add a touch of elegance and sophistication to CBD beauty products. An alternative for cosmetic packaging design, they’re perfect for packaging CBD-infused skincare items like face masks, bath bombs, or body lotions. Consider using a loosely woven sack or silk fabric that not only protects the product but also enhances the overall presentation.

4. Display Boxes

Display boxes are designed to catch the eye of potential customers and create an attractive presentation on the shelves. They’re suitable for showcasing CBD products like CBD-infused beverages, vape cartridges, or CBD topicals. CBD display boxes help your products stand out among the competition and create a visual impact that drives consumer interest. These can get your CBD products off the shelves and into consumer homes.

5. Corrugated Boxes

When it comes to sturdiness and protection, corrugated packaging is ideal for CBD products that require extra durability during shipping. They’re well-suited for CBD oils, glass bottles, or any fragile items that need to be securely packaged. Corrugated boxes offer excellent cushioning and protection against impact to ensure your products arrive in perfect condition. Plus, they have a high 91.4% recycling rate in the United States, helping protect the earth as well.

6. Gift Boxes

 If you want to create a memorable unboxing experience and add a touch of luxury to your CBD products, have some custom gift boxes made just for your brand. They’re ideal for CBD gift sets, premium CBD oils, or high-end CBD skincare products. By incorporating customized designs and premium finishes, gift boxes elevate the perceived value of your products.

7. Drawstring Bags

Drawstring bags provide a unique and reusable packaging option for various CBD products. They’re well-suited for CBD-infused bath salts, loose-leaf teas, or small CBD accessories like vape pens or CBD-infused lip balms. The eco-friendly nature of drawstring bags aligns with sustainability-conscious consumers.

8. Kraft Paper Tubes

If you’re packaging edible CBD products, such as CBD gummies, chocolate truffles, or protein bars, a kraft paper tube is an excellent choice. Kraft paper tubes often have a food-safe lining to keep your products fresh and maintain their quality. They can also be used to prevent oil vials or delicate CBD-infused products from being damaged during shipping.

9. Tincture Boxes

Tinctures require sensitive packaging due to temperature and weather considerations. CBD tincture boxes are specifically designed to provide better protection for these delicate products. They’re ideal for packaging CBD tincture bottles, as they ensure that the integrity and potency of the product are maintained.

10. Stand-Up Pouches

Stand-up pouches come with flat bottoms and tear notches for easy opening. They’re usually composed of multiple layers of different materials such as polyester (PET), polypropylene (PP), polyethylene (PE), aluminum foil, or metalized films. The food-grade inner layer keeps food products safe, while the foil seal keeps moisture out to maintain freshness. This type of packaging is great not only for snacks, candies, and cookies but also for non-edible products like bath salts.

These packaging types are just a few suggestions. The suitability of each option varies depending on your specific CBD products and target audience. Consider these recommendations as a starting point, and explore customization options to create packaging that aligns with your brand identity and captivates consumers.

Enhancing Your CBD Packaging with Bespoke Accessories

Bedazzle your packaging to dazzle your customers. Enhance your product’s appeal and boost its value with packaging accessories that elevate its overall presentation and appeal. Here are some packaging add-ons you’d want to have:

1. Custom Coated Labels

Add a personal touch to your CBD packaging with custom coated labels. Design your labels with your logo, brand colors, and unique design elements that match your brand identity. These not only enhance the visual appeal of your packaging but also help improve brand recall and loyalty.

2. Custom Stickers

Just starting out and only have a limited budget for customized CBD boxes? Custom stickers are the way to go! Designing and printing your own custom stickers is a cost-effective way to add branding elements and important details without the need for extensive printing or packaging customization. If you can, invest a bit in professional design and printing services. Use the custom stickers on stock packaging boxes and jars or on the products themselves.

3. Custom Roll Labels

If you have multiple CBD product variations or sizes, custom roll labels offer convenience and flexibility. They come in the form of continuous rolls that allow for easy application using label dispensers or applicators. Custom roll labels can be printed with vibrant colors, high-resolution graphics, and precise product information. They’re a cost-effective option for labeling different CBD products within your product line.

4. Tissue Paper

Tissue paper and custom packaging inserts add more oomph to your CBD packaging and make the unboxing experience more exciting. They can be used to wrap individual products or line the inside of boxes to provide an extra layer of protection. Tissue paper comes in various colors, patterns, and textures so you can choose which ones align with your brand identity.

5. Branded Ribbons or Twine

Adding a branded ribbon or twine to your CBD packaging can instantly elevate its visual appeal. These accessories can be used to tie boxes, secure tissue paper, or create decorative accents. Branded ribbons or twine can also feature your logo, brand name, or tagline. These create a cohesive and polished look for your packaging.

The Benefits of Custom CBD Packaging Boxes

Customized CBD boxes come with additional costs, but they’re well worth the investment. Custom CBD boxes offer numerous benefits beyond basic packaging functionality. They play a vital role in conveying your brand’s values, creating a memorable customer experience, and positioning your CBD products as trustworthy and desirable choices in a competitive market.

1. The PRO Vibe. Custom CBD boxes and mailer boxes instantly give your products a professional makeover. They scream, “Hey, we mean business!” With their sleek and polished appearance, these boxes elevate your brand’s credibility and build trust with customers.
2. The Wow Factor. Custom packaging turns your CBD products into showstoppers. Captivating designs and attention-grabbing aesthetics create a wow factor that turns heads and sparks curiosity. These make your products stand out on store shelves and in online marketplaces.
3. Brand Magic. Custom CBD boxes provide an excellent opportunity to showcase your brand’s logo, colors, and other elements. It’s like having a mini billboard for your brand anywhere your products are. This reinforces brand awareness and recognition.
4. Information Galore. Information is crucial today. Customers want to know what they’re getting, and custom CBD boxes have got you covered. You can include all the important details like ingredients, usage instructions, and any necessary warnings. No more guessing games for your customers—they’ll be well-informed and ready to enjoy your CBD creations.
5. Versatile Branding Opportunities. Customizable CBD boxes provide versatile branding opportunities that can extend beyond the packaging itself. You can create a cohesive brand experience by incorporating additional branding elements, such as branded inserts, stickers, or promotional materials inside the box.
6. Fort Knox for Your Products. Your precious CBD products deserve top-notch protection, and custom packaging delivers just that. One consumer survey shows that 65% of product returns are due to damaged items. Well, you wouldn’t want to be part of that statistic, do you? These boxes are tailor-made to keep your items safe and sound during their journey from production to the customer’s hands. It’s like a cozy home for your CBD wonders!
7. Crush Shipping Costs, Not Your Products. Custom shipping boxes can be tailored to fit your products perfectly to minimize wasted space. This means lighter shipments and lower shipping costs. It’s a win-win for your bottom line and the environment.
8. Fast Fame. Want to get noticed in the blink of an eye? Custom CBD boxes are your ticket to quick recognition. With their alluring designs and unmistakable branding, you’ll become the talk of the town. Watch your brand soar to new heights as customers eagerly seek out your products.
9. Sustainability Champion. Custom CBD boxes can be designed with eco-friendly materials and practices in mind. By opting for sustainable packaging options, such as recycled materials or biodegradable alternatives, you demonstrate your commitment to the environment. This appeals to the increasing number of environmentally conscious consumers who prioritize sustainable choices. By choosing custom CBD boxes, you can be a sustainability champion and contribute to a greener future.

Designing Your Custom CBD Packaging

Designing your custom CBD packaging is a crucial step in creating a captivating and functional packaging solution for your CBD products. By carefully considering various factors, you can design product packaging that not only protects your delicate CBD items but also attracts attention and communicates essential information to your customers.

Are you ready to design your own CBD packaging? Here are some tips to help you craft CBD boxes that are perfect for your brand.

• Choose high-quality materials that are most appropriate for your product types.  Selecting high-quality retail packaging materials is important for both the durability and visual appeal of your custom CBD boxes. Opt for materials such as sturdy cardstock, eco-friendly kraft paper, or cushioning corrugated board depending on the weight and nature of your products. The right material will ensure your packaging stands up to the demands of shipping and handling.

• Make your CBD packaging visually appealing and eye-catching to grab customers’ attention. Incorporate exciting colors, state-of-the-art designs, and printing techniques that align with your brand identity. Use product-related and conceptual art to help customers understand the purpose and uniqueness of your CBD products. Aesthetically pleasing boxes will attract new customers and encourage them to explore your offerings.
• Choose CBD boxes that are easy to open and close. Convenience is key when it comes to packaging design. Keep your customers happy by making sure that your CBD boxes are easy to open and close without any hassle. Customers appreciate packaging that’s user-friendly and doesn’t require excessive effort or tools to access the products they’ve purchased.
• Make your CBD packaging functional beyond its primary role. Design boxes that can serve as storage containers for your customers even after they’ve opened the package. By offering convenient storage options, you provide added value to your customers and increase the likelihood of repeat purchases.
• Let your custom CBD packaging showcase your drive for sustainability. A McKinsey survey reveals that while 75% of businesses have committed to the use of sustainable packaging, fewer than 30% actually do so or meet requirements. Stand out from them by making it clear in your custom packaging that you’re holding true to your commitment to sustainability.

When it comes to printing information on your CBD packaging boxes, consider the following details:

• Brand Name. Print your brand name prominently on the packaging to enhance brand awareness and recognition.
• Product Details. Clearly indicate the purpose of your CBD products on the packaging to help customers understand their usage and benefits. Include important details, such as manufacturing date, expiration date, batch codes, or any other relevant details that inform customers about the product. Be mindful of federal and state regulations on CBD product information.
• Product Ingredients. Display the list of product ingredients to assure customers of the authenticity and quality of your CBD items. We reiterate the need to clearly state the form and percentage or amount of CBD and THC in your products.
• Product Weight. Specify the weight or volume of the CBD product excluding the container weight. Make sure the measurements are accurate to ensure customer satisfaction and earn trust.
• Cautions on Product Use. Provide necessary cautionary statements and warnings to ensure product safety and inform customers about potential risks or contraindications.

Frequently Asked Questions for CBD Boxes

What are CBD packaging boxes?

CBD packaging boxes are specially designed containers used to package and protect CBD products. They come in various shapes, sizes, and materials to ensure the safe storage and transportation of CBD items. They can also be customized to align with your brand’s identity and product requirements.

Why is packaging important for CBD products?

Packaging plays a crucial role in the CBD industry. It protects the products from damage, ensures product freshness, provides essential product information to customers, enhances brand recognition, and helps products stand out in a competitive market.

What materials are commonly used for CBD packaging boxes?

Common materials used for CBD packaging boxes include cardstock, kraft paper, corrugated board, and bux board. Each material offers different levels of durability, strength, and aesthetic appeal. Brands can choose the most suitable option for their specific products and needs.

Are there any regulations or guidelines for CBD packaging?

Yes, there are federal and state regulations on the use of CBD packaging. However, these vary depending on the state or region. Most states have specific guidelines on labeling, product information, and packaging material. To make sure that your CBD packaging is compliant, stay informed about local and national regulations relevant to the use and sale of CBD products.

How can I make my CBD packaging sustainable?

Use recyclable, biodegradable, and other eco-friendly materials that are ethically and sustainably sourced. You can also use water-based inks for printing and opt for minimalistic designs that use as few materials as possible. Strive to make your carbon footprint as small as possible for CBD packaging that’s truly sustainable. To inspire individuals and other brands to be more environmentally conscious, you can also incorporate a sustainability message. Taking these steps can help you win the hearts of the estimated 69% of consumers who prefer businesses that use eco-friendly packaging.

Ready, Set, Package! Discover Where to Find the Best Source for CBD Packaging Boxes

So you’re ready to take your CBD packaging game to the next level? Great choice! Now, let’s talk about how and where to get the best CBD packaging that will make your brand shine like a supernova.

The first step is to find a packaging company that knows its stuff when it comes to customization. Look for a company that specializes in custom packaging, but also offers stock packaging options. Why? Because you want the freedom to unleash your creativity with custom designs, but also have some pre-designed options readily available for those times when you need packaging in a pinch.

That’s where Refine Packaging comes into the picture. We’ve got your back when it comes to customizable CBD packaging boxes that meet your needs. Lightweight? Check. High-quality? Double check. The best part? We offer free design services that’ll give you professional-looking CBD packaging boxes and accessories. With our fast turnaround time, you’d have your custom CBD boxes right when you need them.

The post Designing Custom CBD Packaging Boxes: The Complete Guide appeared first on Refine Packaging.

Nevertheless, there may be times when unquestionable damage occurs during shipping or when your products leave the warehouse. In fact, one out of 10 packages in the US arrive damaged at consumers’ doorsteps. Although some incidents may result from your courier or fulfillment partner’s negligence, you’re still responsible for retrieving the product and issuing a replacement or refund.

Yes, returns are inevitable. But you can take steps to prevent legitimate and fraudulent cases from hurting your bottom line. This article discusses how you can ensure the safe delivery of your fragile products.

Fragile Goods Defined

Fragility can mean different things to different sellers. But in general, fragile items require extra care and attention when shipping. These goods may be breakable such as glass, crystal, and ceramic. They also include objects with many curves, small delicate pieces that can bend or come off, and parts that can sustain scratches, tears, or dents when not packed well. Examples include electronic gadgets, musical instruments, artwork, furniture, and plants. Notebooks with wire binders, leather items that can be scuffed, and books with high-gloss covers that can have scratches can also be counted as fragile.                                                                

Common Causes of Shipping Damage

A study showed that 81% of ecommerce returns are due to product damage. Let’s look at all the factors that can cause damage to your fragile items, from inadequate or improper packing to external elements.

Improper packaging

Oversized box

Your products can bounce up and down or shift from side to side during land travel if your box is too big for your item. Your item’s body or edges may crush against each other or other packages if the box is too spacious and doesn’t contain enough infill that suits the product’s fragility, size, and quantity.

Weak material

Your box should be thick enough that it won’t collapse under your product’s weight. The packaging should stay intact throughout its journey to your customer. Lower-quality material can put your item at higher risk if your padding is already skimpy.

Absence of labels

Labels saying “Fragile,” “Hazardous,” or “Perishable” help alert delivery handlers about the nature of your package and how they should handle it.

Rough handling

Your package will go through several warehousing and shipping staff hands before reaching its destination. They may not always gingerly handle boxes or position them securely in their vehicles the way you expect them despite the labels you put on them.

Improper storage

Items containing food and perishable goods may rot or change in quality if you fail to keep them in temperature-controlled, infestation-free storage.

Climate and bad weather

Besides varied weather from state to state, we live in a time of sudden environmental changes. Climate and durability testing your packaging will be a good idea if you have a temperature-sensitive, breakable product.

Poor transit route choice

Like bad weather, choosing high-traffic routes for ground shipping may delay your delivery. Ask your fulfillment center about your options to address this concern.

Theft and tampering

Choose tamper-proof packaging and apply for insurance to ship high-value products safely. 

6 Steps to Ship Fragile Items Safely

1. Choose a box based on your item’s size and weight

We can borrow UPS Guidelines for packaging fragile goods: provide at least two inches of space between the box’s walls and the item inside. The right-sized box should also support your product’s weight and fit the necessary cushioning material.

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Heavy-duty materials may cost more, but consider the additional expense you’ll spend for possible return or replacement if you use a lower-priced but thinner and flimsier packaging that tears or deforms by just the touch of sweaty hands.

High-value items may require double-boxing (package within a package) for extra protection. This technique can also apply to large products—you can disassemble the parts and pack each into smaller boxes to spread the weight evenly in a larger box. However, this will naturally increase your shipping costs.

2. Wrap the item and surround it with infill

Wrap each product with paper and seal with Scotch tape followed by bubble wrap, ensuring you cover all the parts. Use packing tape to secure your plastic wrapping. Think twice before adding a second bubble layer, as it might make unboxing harder. It might be better to wrap your product in foam first instead of paper. If you’re shipping several items in a box, wrap them separately.

Fill the base of your box with crinkle paper, packing nuts, or other internal packaging before placing your product in the center. Then pour more infill around the item to restrict movement. Add corrugated inserts or craft paper on the box walls to make them sturdier. Give your box a slight shake to check if your item or items don’t shift. Pour a final infill layer—just enough to close the top flaps shut without a bulge.

You can follow the packing tips below for each fragile item category.

Ceramics and glassware

• Use thick packing paper or bubble wrap to wrap products individually. The bubbles should face inward to maximize cushioning.
• For cups and vases, fill the inside with crumpled paper or small bubble wrap pieces to prevent them from cracking from within.
• Stack plates vertically, not on their sides or edges. Put packing paper or bubble wrap between each individually wrapped plate and place them in a sturdy box.

Mirrors and artwork

• Use a box slightly bigger than your wrapped item to give room for cushioning material.
• For large artworks and mirrors, create a custom-sized hardboard or plywood cover to place over the front of the item for puncture and pressure protection.
• Attach cardboard or foam corner protectors to keep vulnerable portions from dents or scratches.
• Place the item in the center of the box to reduce direct contact from its edges, which are prone to external impact.
• Slide a framed mirror or artwork into its box vertically, the same way you would put a book on a shelf.
• For shipments with several pieces inside, always position the heaviest item at the bottom and the more delicate or lighter products on top to prevent damage from compression and distribute weight evenly.

Electronics

• Use the original packaging of the electronic product as much as possible—they’re designed to protect the item while in transit. If that’s unavailable, choose anti-static bubble wrap or bags when packing sensitive electronic components (like circuit boards and computer parts) to protect items from damage due to static electricity.
• Attach corner protectors or foam inserts for added support to gaming consoles, monitors, and other oddly shaped electronics.
• Wrap loose accessories and cables individually before placing them in a separate box or bag. Doing so prevents them from scratching or damaging the main product.
• Remove batteries from gadgets to prevent the possibility of leaks and damage.

3. Seal the box well and place safety markers

Once you close the box, tape it securely—several times if necessary. Couriers recommend the H-taping method. Before filling the box base with padding, fold down the bottom flaps—the smaller flaps go in first before the larger flaps—and tape down the middle of the box. 

For square boxes, fold two opposing flaps in, then the remaining two. Leave an overhang of tape on each end so the tape’s edge sticks to the side of the box for a secure seal. Apply pressure to ensure the tape adheres to the box.

Next, tape the opposite edges to form the letter H. Apply half of the tape on top of the box and the other half on the side. Repeat this method to seal the top of the box once you’ve put your products and fillers inside.

Apply “fragile” labels or stickers and other markings or instructions on how to store the package.

4. Add impact detectors or shock and tilt sensors

These tamper-proof detectors or sensors heighten awareness for handlers to keep boxes upright. These visual reminders typically turn red after tilting or excessive impact. 

Such sensor labels force couriers to be careful because the red marking becomes permanent, indicating mishandling. Due to their high price, these sensors are only advisable for highly delicate products.

5. Get shipping insurance

Couriers and third-party insurance providers offer shipping insurance. This fee covers damages or losses during your package’s transit.

Shipping or freight insurance differs from liability coverage, which covers only a specific dollar amount for every pound of your package’s weight. Coverage also varies among couriers and depends on your product’s commodity type and size.

In liability coverage, you must file a claim proving the carrier’s negligence and wait for processing, which can take several months. Under liability limits, the shipping firm can’t be responsible for damage or loss due to the shipper’s improper packaging, natural disaster or bad weather, government action, such as road closures, trade embargoes, or quarantines, and war.

When the carrier accepts your claim, it won’t pay for the item’s retail selling price—only the manufacturing cost or whatever its policy states.

Meanwhile, insurance providers will only ask you to declare that damage or loss occurred but won’t require you to supply proof of negligence. It’s more costly, but you can receive payment for claims within 30 days.

6.   Keep your return policy updated

Verify if the information about returning broken or damaged products is still accurate. Confirm whether you’ll apply your terms during the holidays or other events.

To prevent return fraud or abuse, ensure your policy requires the following:

• Duration: Number of days for filing returns.
• Set a limit for the return window: This will range based on the type of product, but is typically 30 days.
• Proof of purchase: Maintain paper receipts, confirmation codes, and emails to ensure claims aren’t for stolen goods. 
• Proof of damage: Your policy can also include submitting videos or images for proof of damage.
• Original packaging: Unique boxes can help to deter claims from “wardrobers” who return purchases after using them, as well as swappers.
• Valid ID: Including a photo that matches the buyer’s name to verify identity
• Quality assurance check: You can arrange for the shipping provider to perform a quality check at your customer’s doorstep on your behalf. Let your policy state that you will refuse returns that fail your parameters (incorrect product, used appearance, lack of supporting documents, such as tags, labels, and others).
• Penalties: If the number of fraudulent returns has become unmanageable, require customers to shoulder the costs of returns. You can also include a clause in your policy that your business “reserves the right to limit returns or exchanges in all instances.”

Another way to reduce returns is to provide sizing guides, 360-degree product views, access to customer reviews, and other content to help consumers grasp the look and feel of products better.

Moreover, keep track of feedback. Discover common complaints so you can make necessary adjustments to your product or offer.

How Top Couriers Treat Fragile Items

UPS

UPS charges $10.85 per package for “additional handling” or special handling of packages weighing over 70 pounds or any package if its longest side exceeds 48 inches and its second-longest is over 30 inches. The company also offers boxes and packaging services through The UPS Store.

UPS recommends limiting breakable contents per box to six to nine items, each weighing five pounds or less. It also advises shippers to stick a shipping label inside the parcel and outside the box.

FedEx

FedEx Express Package and Ground Services apply surcharges for large packages (the longest and second-longest sides are similar to UPS) weighing over 50 pounds for local shipment and over 70 pounds for overseas delivery. The rate depends on the company’s zoning system.

FedEx’s packing guide for fragile items suggests double-boxing sensitive products with three-inch padding inside and around a smaller box. Moreover, it offers cold shipping solutions for a fee.

USPS

In 2022, USPS stopped offering its “Label 875” option for special handling of fragile shipments, saying customers must pack carefully and purchase insurance. America’s national postal office offers up to $100 worth of insurance for Priority Mail and Priority Mail Express.

3 Ways to Test Your Packaging’s Performance

Packaging testing ensures that your product will be in good condition when it reaches your customer. Various tests are available to help you determine if your cushioning material and boxes can keep your product free from damage and degradation while on the way to its destination. Here are some ways to test your box’s durability:

1. Send a few products to people you trust

Are you just starting your business? Try shipping your products to relatives and friends. Then ask the recipients to send you images of the shipped item to help you see their condition.

2. Perform an improvised drop test

Pack your item the way you plan to do it for actual shipping. Then do any of the following: push it to the table’s edge until it drops. Or toss it in the air and let it fall to the ground. Put a heavy box or two on top of it. Then open your package to see whether or not your item sustained damage.

3. Bring it to a certified testing center

Although more costly, testing your materials at International Safe Transit Association (ISTA)-certified labs can give you peace of mind about your box and internal packaging choice. 

These facilities conduct drop, vibration, and compression tests to simulate different situations like products falling off a shelf or traveling on a bumpy road.

Impact of Damaged Goods on Business

Reexamining your packaging strategy for fragile items can help you avoid the following consequences when customers receive damaged products:

Returns

Goods returned to American online retailers reached $212 billion or 16% of the $1.29 trillion the sector earned in 2022. The highest expenses reportedly came from warehouse and equipment charges.

Losses

The cost involved in managing product returns could reach up to 17% of the item’s prime cost or all the expenses that go into producing it, including materials and labor. Other expenses include storage and disposal costs or repair fees for cosmetic damage. This means you get a lower profit from the repaired product.

You also risk losing future business because the shopper may fear receiving another damaged product if they order from you again. 91% of customers go to other brands after one bad experience. In some serious cases—for example, damaged items that cause fire or physical harm—shoppers might file a lawsuit against your company.

Moreover, staff can lose productivity from attending to tracking return orders, repackaging, and shipping replacements.

Bad reviews

Feedback about damaged products posted on your website, official social channels, or review sites mars your credibility.

Detecting Fraud

While merchants and resellers must accept returns as a business reality, you can take the following steps to detect perpetrators of returns abuse and fraud:

1. Review your customer records

Practice thorough record-keeping and regularly audit your data to determine “serial returners.” Create a blocklist to decline returns from these shoppers. Anti-fraud protection software can do this for you automatically.

You may also opt to manually approve orders from suspicious buyers. Another alternative is to end cash refunds and instead offer like-for-like swaps.

2. Train employees to enforce your policy and spot fraud

Set and post guidelines on spotting red flags and how to respond to suspicious behavior. Make them ask the returner, “What didn’t you like about the product?” Fraudsters will give lame excuses for this question.

Or rehearse staff on how to handle tricky situations, such as clients who turn irate over a lost receipt. Also, keep employees updated about scams like gift card tampering. 

Promote Product Safety and Client Satisfaction

If your business involves delicate items, packing your fragile product with the appropriate material is the first step toward customer satisfaction and revenue growth.

Refine Packaging has a wide array of boxes for every industry. At the same time, our team can answer any questions you may have while we work with you to design a customized box for your brand. Contact us today to discuss the packaging solution that will give your fragile goods a winning edge.

The post Fragile Goods? How to Safely Ship Products (And Reduce Return Fraud) appeared first on Refine Packaging.

In fact, the State of Consumer Behavior report by Raydiant shows that 46% of consumers still prefer to browse products and shop in person rather than online. Another study by Nielsen also shows that 82% of consumers are now doing in-store shopping again after restrictions have been lifted. These statistics indicate that a significant number of consumers still crave in-store experiences.

However, changes in consumer behavior also necessitate retail space. Today, visual merchandising has become both an art and a science, as retailers go beyond aesthetics to deliver value to the customer and drive sales. 

Here, we’ll discuss product displays and how they can be used to help businesses boost engagement and sell more items. We’ll also share ideas on how to use cardboard display boxes for product display. Read on to learn more about transforming your retail shop and creating awesome customer experiences.

Why Product Displays Matter

Before we delve into the details, we must first understand what a product display is and why they remain important for a company.

Product displays are creative presentations of a store’s products or services. They are an integral element of merchandising and often serve as the first point of interaction with customers. 

In a retail environment, quality product displays engage the customer and entice them to make a purchase. They also contribute to consistent branding and can create a positive impression of what a company represents. Used effectively, they can significantly boost sales and help earn customer loyalty.

15 Common Types of Product Displays

1. Storefront Window Displays

Storefront displays are the first touchpoints of a company with a potential customer. These are presented in the front window of a store and are designed to attract passersby.

A storefront display must be striking enough to catch the attention of people within the few seconds it takes them to pass by the front window. An effective one can spark interest and compel a customer to discover more about the products inside the shop. It leaves a positive first impression that can advance a customer from the awareness stage to the consideration stage.

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2. Freestanding Displays

For larger items or products that need to be presented in a more organized manner, standalone displays are better than dump bins. Instead of putting the products in a single box, they are arranged on hooks or shelves in a freestanding display. 

This type of display is accessible from all sides and is great for cross merchandising. It can be placed strategically in the middle of aisles to break the traffic flow and engage shoppers.

3. Pallet Display

Pallet displays are similar to freestanding displays, but they are placed on a pallet instead of directly on top of the floor. These are often seen in big box stores or wholesale clubs where large volumes of products are sold. 

Even with large quantities and heavy items, they can still be moved around with ease using a small pallet truck. They can be placed in wide open spaces with high traffic to encourage fast turnover of products.

4. Display Tables

Display tables are a bit similar to showcase displays, but they don’t have glass enclosures. With the open display, a customer will feel more comfortable taking a closer look at the products presented. 

Display tables are also perfect for showcasing items that form a set or have complementary uses, such as small home appliances, kitchen tools, or outfits with matching accessories. They also work great for seasonal items and holiday gift sets.

5. Dump Bins

For large volumes of low-price merchandise that need to be sold quickly, dump bins provide higher visibility and easy accessibility. These are point of purchase displays placed near the checkout counter or in a high traffic area where customers can conveniently grab the featured products. 

These counter displays are usually made with durable cardboard boxes printed with promotions or ads. Since the bins are relatively lightweight, they can be moved to other areas within the store.

6. Gondola Displays

One specific type of freestanding display is the gondola. Like other standalone displays, this is best placed in open areas with high traffic. A gondola display is typically made of steel frames with a peg board. The pegs can be adjusted based on the products being promoted. 

They can also be single-sided, double-sided, or wraparound. This versatility makes it a good option for brands with multiple product offerings to explore.

7. POP Displays

Regardless of the type of retail space, there is likely a point-of-purchase (POP) display that highlights a specific product or announces a new promotion. 

POP displays are ubiquitous elements in in-store marketing. They are often made of cardboard and printed with ads, promos, or deals. A POP display can be standalone displays or small shelf inserts placed in any open space that can lead a customer to purchase certain products. Specific types of custom cardboard POP displays are also included in this list.

8. End Cap Displays

Also another type of display targeting customers at the point of purchase, end caps draw the attention of customers passing through the end of an aisle. These are shelves at the end of an aisle where new inventory or store specials are displayed to build product awareness and boost sales. They can be used also for cross merchandising complementary products of the same brand.

9. Inline Displays

For business brands that share shelf space in large groceries or box stores, inline displays can be used to create differentiation from other brands. They are placed on a regular shelf to make a brand stand out from other similar products. These work well in directing customers’ attention to small and easy-to-grab items.

10. Showcase Displays

Showcase displays are typically used for valuable high-end merchandise or high-interest niche items. The display cases are made from clear materials such as plastic, glass, or plexiglass. They are encased on all sides to keep the products on display secure. They are accessible from one side or from several sides but require the help of a store clerk.

11. Retail Shelf Displays

Retail shelves are fixed, and sturdy shelves are used to display a wide assortment and range of merchandise. These can be single-sided shelves placed along the walls or double-sided ones that form aisles in the store. These are the typical product displays we see in grocery stores, box stores, and big pharmacies.

12. Glorifier

A glorifier is a small clear box made from glass or plastic. It is placed on a standard shelf to highlight a specific product. It acts as a pedestal or podium for products being pushed for higher sales.

13. Countertop Displays

Countertop displays encourage customers to buy small items or products on promotion. These are best placed on the checkout counter to push impulse buys at the point of purchase. However, they can also be strategically placed on display tables and shelves throughout the store. They are best used for displaying and organizing small merchandise.

14. Mannequins

Mannequins also display products. They help customers visualize how pieces of clothing or accessories look when worn. They can also be used to recommend items that can go well together and the styles that are currently on trend. To further boost sales, have the items the mannequins are wearing on a nearby rack or shelf.

15. Immersive Displays

Immersive displays elevate the buying experience by giving customers a more personal engagement with the products. They follow a central theme and tell a compelling story that customers can relate to. 

One example of an immersive display is a camping setup complete with an erected tent, sleeping bags, camp stove, and other camping paraphernalia. This image helps customers envision the environment where they would be using the products.

A Practical Guide to Product and Purchase Displays

1. Be Economical 

Although they are effective in boosting sales, there is no need to spend a huge chunk of your marketing budget on a product display. Utilize space and materials that are already available to avoid additional expenditure. Upcycle materials and fixtures to create one-of-a-kind displays. Resourcefulness and creativity are often the only things you need to build eye-catching displays.

2. Make Them Versatile

Many product displays are seasonal in nature but some can be used long-term. In creating these types of displays, strive to make them versatile so they can be used to exhibit almost any type of merchandise. Make them in such a way that they can easily convey different messages and fit almost any business theme.

3. Create a Multisensory Experience

Most people focus on the visual aspect of a product display. But aside from catching the eyes of potential customers, your display must also engage their other senses. So go beyond the visuals and create a multisensory experience. 

Play music that appeals to your target customer. Use scent marketing to stir positive emotions and trigger good memories. If you are selling food or consumables, offer free tastes or samples. The more senses you entice, the higher the probability of converting into sales.

4. Consider Both Demographics and Psychographics

Demographic data have been traditionally used in developing marketing strategies. Even in creating quality product displays, it is important to identify the age, income, education, geographic location, and other such data of your target customers. These help you understand them better. 

However, you must go beyond demographics and dig deeper into your customers’ psychographic information. Psychographics will tell you what their interests are, what drives their purchase decisions, and what type of lifestyle they live. Having a more in-depth knowledge of your customers will enable you to create displays that truly connect with them.

5. Keep the Price Tags On

Removing the price tags on a product display can lead to a lost sale. Some customers may not bother to ask about prices and just assume that the product is beyond their budget. If your product is of high-quality, they may even think that it is priced much higher than the actual price. So keep the tags on.

6. Placement Matters

Even the most attractive product display will not convert into a sale if they are not visible. The location of your product display would matter significantly. Make sure new products and bestselling ones are displayed in high-traffic zones. Accessories and small items can disappear from shelves, so place them near the checkout counter.

Another crucial area you must pay attention to is the decompression zone. This is the area inside the store right near the entrance. Use this zone to create a transition from the outside world to your store by placing a product display that showcases your company’s image. Keep the area free of clutter to make your store seem more inviting.

7. Use Your Displays to Educate

Aside from showcasing your products, use your displays to provide customers with more information about the items you offer. Indicate useful tidbits on unique features or functions. Illustrate how the featured product can be used. 

You can also share new trend ideas. Consumers are more likely to buy a product that they feel they have more knowledge of.

8. Keep Displays Clutter-Free

It may be tempting to place all of your new products or bestsellers in a single product display, but avoid doing so. Overcrowding your display can overwhelm customers. Instead of displaying too many disparate products, focus on a single point of interest. You can highlight a single product or use a unified theme that connects several items.

9. Keep Your Displays Fresh

Change your product displays on a regular basis—once a week, at the least. Having a new one every week keeps your store looking fresh and gives regular customers something to look forward to every visit. Frequent passersby are also more likely to notice your store if your storefront display changes constantly.

10. Maintain Your Product Displays

Most retail market stores have specific areas for their product displays. If you have a permanent location for these, make sure it is always clean and organized. Check the fixtures such as lighting and platforms as they can break or become worn down over time.

How to Make a Quality Product Display Case That Attracts Customers

1. Make It Readily Visible

Visibility is a huge factor in the success of all promotional materials, including product display. Place your display case where customers can readily see it. Choose a location where there will be little space lag between the time a customer sees the display and the time they react to it.

2. Use Actual Products

Ideally, actual products should be featured in your product display case. However, there may be certain circumstances where this is not possible, such as when selling perishable food items. What’s important is that your display shows the customer what the product actually looks like in real life. Instead of using a flat intangible picture of your product, use a more realistic representation.

3. Be Bold

Your product display should help you stand out from the competition. Be bold and create contrast using eye-catching colors and images. Make your display case Insta-worthy by choosing a design that would make people want to snap a pic and share it online. Remember that there are currently over 3.6 billion people using social media worldwide, and many of them love sharing images and graphics that stir interest.

4. Be Innovative

Strive to be original with your design and think outside the box. Use modern techniques to make your displays standout.

5. Make Your Display Cohesive

Avoid a cluttered display especially when cross merchandising. Group related products in one display or have a single cohesive design that ties all the items together. Every item in your display products list must interact or complement the other items. 

6. Set the Mood with Lighting

Use lighting to set the tone for your product display. A spotlight can focus attention on a featured product. Soft lighting can be used to create a glowing effect that captures the eyes of customers.

7. Use Motion to Attract Attention

Anything that moves is bound to catch people’s attention. Incorporate some form of movement in your product display to draw more people in. Try a rotating carousel for small items on a display table or use a small fan to create breeze in a summer display.

8. Offer An Experience

33% of consumers prefer shopping in person because they want to interact directly with the products. They want to personally see and feel the products before purchasing them. High-tech interactive displays can enhance their buying experience, which in turn, can increase the odds of a purchase.

9. Make a Statement

Social media has made people more vocal about their advocacies and opinions. Use your product display to make a statement that your business stands for. 

Mannequins that are plus-sized or have dad-bods are now more common, as they help promote self-love and acceptance of one’s unique appearance. If your company promotes sustainability, make sure it is evident in your product displays.

10. Leverage Technology

We are now living in the digital age where technology plays a vital role. Leverage modern tools to amplify your product display. 

About 8 out of 10 customers enter a store because of a digital sign that caught their interest. Find ways to incorporate one in your storefront display. You can also use videos or interactive tablets in your in-store displays to capture the interest of your customers. 

What You Must Absolutely Avoid When Creating Custom Displays

1. Placing Unrelated Items Together

The human mind seeks order. It constantly looks for patterns and systems. This is why clutter and disorganized items create anxiety in many people. For your customers to have a pleasant shopping experience, do not place mismatched displays of unrelated items.

2. Displaying Too Much or Too Little

Although consumers look for variety, placing too many products or multiple product types can overwhelm them. It can make it more difficult for them to choose which one to buy. 

On the other hand, not displaying enough products can create the impression that your product portfolio lacks variety. Thus, balance is key to product displays. You must have just the right number of items that provide ample choices without causing confusion.

3. Focusing Too Much on the Display, Not on the Product

Product displays should look great, but keep in mind that the focus should be on the products you want to sell. Avoid displays that are too flashy—they can distract potential customers from the actual products. Your product display should enhance the products instead of taking the spotlight off them.

4. Using Dark Backgrounds on Window Displays

A dark background makes the glass behave as a giant mirror. A person who looks through a window with a dark background is bound to see his own reflection, too. This may steal attention away from the products on display. 

5. Filling Every Corner or Space With Displays

Resist the temptation to cram every available space on the walls, shelves, and aisles with product displays. Having a white, clean space where there is nothing but an empty spot creates a breathing room in your store. Far from being a waste of space, it actually helps highlight your product displays by creating a focal point in the store.

Choosing the Best Material for Product Display Boxes

A product display often involves the use of boxes made from different materials such as plastic, metal, wood, or cardboard. The best material for your product display will depend on what products you are showcasing, where you will be placing the display, and how long you plan on using it. 

In choosing the material for your display boxes, consider your intended use, specific requirements, environmental impact, and cost.

Comparison of Different Materials for Display Boxes

Benefits of Using Cardboard Display Boxes

Cardboard is the most popular choice when it comes to product display boxes for retail marketing. Here are seven reasons why it is the most preferred material:

• It is cost-effective. Cardboard prices are lower compared to wood, metal, and plastic.
• It has a quick turnaround time. Cardboard boxes can be manufactured faster than other materials even with bulk orders. This quick turnaround time makes them perfect for seasonal marketing campaigns.
• It is versatile. Cardboard is easy to cut and mold into unique shapes. Shelves, pockets, folds, and other details can also be easily integrated into its design.
• It is easy to assemble. Most cardboard boxes are designed to unfold and fit together like puzzle pieces. They do not require tools and other materials for assembly.
• It is easy to transport. Cardboard is the most lightweight material for display boxes. It can also be disassembled and folded flat for shipping.
• It is durable. Cardboard may not last as long as metal or wood, but it can withstand use for an entire marketing campaign period.
• It is environmentally friendly. While not all cardboard is eco-friendly, many of them can be easily recycled. Vegetable-based inks can also be used to print on them to make them more eco-friendly.

8 Common Types of Cardboard Display Boxes

1. Counter Display

These are small and compact boxes designed to be placed on top of display tables or countertops. They are great for retail sales of small items, such as pens, candies, makeup, and other similar-sized merchandise.

2. Power Wings

Also called sidekicks, power wings are small displays on end caps or shelves. They increase a shelf’s basket size and allow brands to highlight new products or promotional offers. They are often used for small lightweight items, like sample-sized products, magazines, cosmetics, and OTC pharmacy products.

3. Inline Displays

Inline displays or on-shelf displays help businesses set themselves apart from a shelf full of competing products. These are usually trays or open boxes with additional branding to break the visual monotony of similar products lined on the same shelf.

4. Brochure Holders

Some businesses such as travel agencies, salon services, or B2B companies advertise their products and services but do not necessarily offer them in a particular store. Instead, they provide brochures which the customer can get while shopping or waiting in line. 

Brochure holders not only give their brand and message more visibility but also keep marketing collaterals organized. These are usually placed on the checkout counter, reception desk, or takeout window.

5. Floor Display Stand

Cardboard floor displays may have 2-7 layers of shelves where several products can be arranged on display. Some have pegs and hangers instead of layered shelves. Others combine both shelves and pegs for a wider variety of product display.

6. Pallet Display

Cardboard pallet display racks combine storage and display. The bottom part is often used to store stocks while the top rack is used to display the product being promoted. This type of display is lightweight and can be conveniently moved throughout the store.

7. Cardboard Trolley

Cardboard trolleys are ideal for mobile marketing campaigns. They combine the portable storage of trolleys and the visibility of display boxes. They are usually printed with ads and used in shows and conventions where mobility is required.

8. Dump Bins

Cardboard is also a low-cost material for dump bins. They can be easily printed with visually appealing designs and work great for seasonal promotions. Their lightweight materials also make them easy to move around the store.

Other Cardboard Promotional Items

Aside from display boxes and custom packaging, cardboard can be used for other promotional items and POP displays.

1. Shelf Stoppers

Shelf stoppers or shelf takers are signs placed on a retail shelf. They are positioned perpendicular to the shelf to attract customers and to draw their attention directly to where a featured product is displayed. Cardboard shelf stoppers do not require floor space, are easy to attach to shelves, and provide brands an affordable way to increase product visibility.

2. Ceiling-Hung Signs

Like shelf stoppers, ceiling-hung signs do not require floor space and provide a low-cost way to increase brand awareness. These signs are hung from the ceiling to draw customers to the area where products are shelved.

3. Cardboard Standees

One way to gain more awareness for a brand is to use cardboard standees. These are 3D structures of the actual products or the product endorsers. They can also be designed to resemble free-standing product displays that have unique shapes.

Make a Statement with Customized Cardboard Display Boxes

Cardboard display boxes are customized according to the specific size, design, and style that a company needs. When having your display boxes customized, consider the products you will be showcasing. Having a product-oriented display ensures that the spotlight will be on your product and not on the box. Also make sure that the box has the physical integrity to support the product you will be displaying on it.

When featuring small items, like cosmetics, include dividers or pockets in your display box to keep the items organized. If the box will be placed in an environment exposed to moisture, opt for waterproof or water-resistant cardboard.

To get the best cardboard display boxes, partner with a manufacturer who is willing to talk with you about your customization options and go the extra mile to meet your requirements.

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Ultimate Guide to Product Display and Custom Cardboard Display Boxes appeared first on Refine Packaging.

Implementing green packaging in your brand’s operations is a necessity now more than ever. In this guide, you’ll find out why. 

What is Kraft Packaging?

About 32% of all plastic used in the packaging industry won’t end up in the trash. The problem with that is plastic takes hundreds of years to decompose. In other words, aside from the ones that have ended up in the incinerator, every piece of plastic ever manufactured still exists to this day.

Kraft is an eco-friendly alternative to plastic packaging and might be the world’s answer to the ever-growing plastic pollution. It is a common material used for packaging products in industrial and commercial operations. Kraft packaging is made from a renewable resource, which is biodegradable and recyclable. However, unlike regular paper, kraft paper can be made from any type of wood species.

During the kraft process, the natural wood is ground into a pulp and then treated with white liquor, which is a mixture of sodium hydroxide and sodium sulfide. It separates the lignin and the cellulose. Due to its reduced lignin and high sulfur content, kraft paper is very sturdy.

The kraft process is better for the environment, as it requires fewer chemicals, which can be recovered and reused without affecting the quality of the output.

Kraft has a natural brown color because of the wood pulp. Although it can be bleached, this process can weaken the fibers that make the material strong. The extra bleaching step can also drive up the manufacturing costs of the kraft packaging. 

Regular Paper vs. Kraft Paper

Kraft papers are arguably more sustainable and eco-friendly than regular paper materials. The kraft process is a self-sustaining method used to produce kraft papers and boards. Any type of wood can be used in this method, including pine and bamboo, which aren’t options for traditional paper making.

Since the kraft process results in lower lignin and higher sulfur content, kraft paper is sturdier than regular paper. It holds up well against heat, moisture, grease, and rough handling during shipping, making it a superior choice when it comes to packaging. It can be used to store food and beverage, cosmetics, appliances, and various other products.

Compared to general packaging materials such as plastic, kraft paper is more affordable. Despite its strength and thickness, it won’t add much weight to your package, allowing you to save on shipping costs.

The growing demand for kraft paper and eco-friendly packaging might further reduce their costs in the years to come.   

Benefits of Kraft Paper Packaging

Why are so many businesses willing to switch to kraft paper boxes packaging? Aside from the rise in demand for sustainable packaging, using kraft has a range of advantages.

1. They Are Versatile

From envelopes and food-grade boxes to tuck-top kraft boxes and folding cartons, kraft paper can be turned into all kinds of packaging materials. No matter what type of product you sell, you’d have the option to use some form of kraft paper packaging.

If what you need isn’t available on the market, you can have custom packaging to fit your products.

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2. They Are Durable

Kraft paper boxes packaging is very strong and robust. It can withstand rough handling and shuffling in transit, which enables brands to protect delicate products from damage.

Natural kraft paper lasts longer than its recycled alternatives because it mostly contains pure wood pulp. The raw materials are harvested from tree trunks and contain high concentrations of fiber. Recycled kraft paper will usually contain bark and other materials, which reduces its strength.

Although it’s durable, kraft tends to lose its strength when exposed to water. Thus, it’s usually treated with special resins when used to wrap wet products.

3. They Are Eco-Friendly

Kraft packaging reduces your carbon footprint because it is 100% eco-friendly. Even if it isn’t segregated in the trash, the kraft material will decompose in the landfill in a matter of weeks, leaving no negative impact on the environment.

Take note that kraft paper must be free from any plastic films and special resins if you want it to be 100% compostable. Let’s say you use kraft cut-out windows for your product packaging. Adding a non-compostable material, like a gloss lamination, over that cut-out space won’t make your packaging 100% eco-friendly.

Instead, you can leave that cut-out space open. Your customers can have a closer look at your products, while you stay true to your promise to deliver their goods in eco-friendly packaging only.

It’s also a recyclable material. You can recycle old kraft boxes and turn them into new packaging.

4. They Are Cost-Effective

Natural kraft paper is more affordable than plastic packaging. Even though they are sturdier than regular paper, their strength and durability don’t add to their weight. The kraft material won’t cost a lot of money in terms of shipping.

Buying kraft boxes wholesale can deliver a great deal of relief to a small or medium-sized business. The prices are significantly lower if you buy in bulk.

5. They Are Customizable

Paper kraft packaging can be manufactured in a variety of colors, dimensions, and shapes. Also, natural kraft paper is print-friendly. Using modern printing machinery, you can personalize your packaging in a variety of ways. You can print logos, attractive designs, and other product details directly on the material.

Custom kraft boxes with personalized prints usually cost extra money. If you want to personalize your boxes without spending too much, you can decorate them with stickers, ribbons, and stamps instead.

6. They Are Print-Friendly

As mentioned, kraft paper boxes packaging supports varying printing techniques, including digital printing and lithography. You may also use embossing and foil stamping techniques to enhance the look of your brown paper kraft boxes.

Whether you want to use soy-based or water-based ink, your prints will come out clearly on the kraft material. You can grab the attention of consumers and increase the promotions of your product. 

Color Classifications of Kraft Paper Boxes

Kraft paper boxes have a natural brown hue. However, this natural hue can be turned into white and other colors through bleaching and other chemical processes.

1. Brown Kraft Paper

Natural kraft paper is dark brown with visible impurities on the surface. If you bleach kraft, you can reduce those impurities and brighten the color. However, you’ll reduce its strength in the process. Hence, for shipping boxes and outer layer packaging, which protect your products from dust and moisture, natural brown kraft paper is more ideal.

2. Black Kraft Paper

Black kraft paper has a smooth surface with a slight glossy sheen. It is used mostly as backdrop for picture frames because of its sleek and professional appearance. Sometimes, it’s used for bulletin boards, banners, and wrapping.

3. Bleached Kraft Paper

Naturally brown kraft paper can be bleached to produce a lighter color. This type of kraft paper is often used in the restaurant industry as a cost-friendly alternative to linen tablecloths. It can also be used as wrapping paper for packages.

Although the bleaching process may weaken the fibers that make kraft paper durable, there are other ways to lighten the material without affecting its strength.

4. Single-Sided Smooth Kraft Paper

This type of kraft paper has a smooth and bright side, which has minimal impurities. The other side has that brown hue that kraft paper is known for. It also has the impurities of natural kraft paper. 

Types of Kraft Paper Packaging

There are different types of kraft paper packaging on the market. In general, these packaging materials are very sturdy. However, their strength and application may depend on the source of the wood as well as the manufacturing processes used.

1. Virgin Kraft Paper

Virgin kraft packing is made from raw wood pulp. This natural wood is harvested straight from the tree before it is manufactured into brown paper.

Even though virgin kraft paper isn’t very thick or heavy, it has high tear resistance and stiffness. It is an ideal packaging material for heavy-duty applications and is used to make packaging tapes, corrugated mailer boxes, and more.

The naturally brown hue of the kraft paper adds to its uniqueness, making it look rustic and homemade. Plus, unlike whiter packaging alternatives, the rough handling process isn’t as obvious on kraft paper boxes.

2. Recycled Kraft Paper

Coated recycled board is made of recycled content, such as cardboard boxes, books, and kraft materials. They are reduced into pulps before they are turned into recycled paper.

Once kraft paper is recycled, it won’t be as sturdy and tear-resistant as virgin kraft paper. It is great for products that don’t require high tear resistance like cereal boxes, paper bags, and paper cans.  

3. Mixed Kraft Paper

Mixed kraft papers are used for postage boxes and cardboard envelopes. As its name suggests, mixed kraft paper is a blend of sorts. It contains recycled and virgin pulp, which makes it as sturdy as natural pulp. It’s cheaper and more eco-friendly because it contains recycled materials. 

Kraft Paper Packaging Designs

What is kraft paper used for in packaging? Kraft paper boxes packaging is incredibly diverse. From bags to boxes, here are some unique packaging and gift box ideas that you can use with kraft materials.

1. Countertop Display

Businesses with brick-and-mortar shop locations use countertop displays to entice customers to buy more. At supermarkets, makeup stores, and confectionery shops, these are the little containers you’ll see at the counter. These kraft display boxes don’t take up a lot of space. They can hold several small-sized products, which are often very enticing.

With their eye-catching designs and styles, countertop boxes are meant to grab the attention of consumers while they’re checking out. They can also feature product-related information that may influence the purchasing decision of prospects.

2. Food-Grade Boxes

Kraft paper food packaging comes in a wide array of designs to fit a variety of food products. Salad containers, for instance, have at least one big clear window and side buckles to prevent your greens from spilling out.

Takeaway containers, like gable boxes and food bags, may have protective films like oil-proof lamination and heat-retaining coatings to keep the food fresh inside and prevent the grease from seeping into the paper. They may come with flaps that can be ripped out.

By using food-grade kraft boxes, restaurants and fast-food chains can reduce their plastic waste. They can reduce costs as well. 

3. Paper Bags

A kraft paper gift bag may have greaseproof and waterproof finishes to accommodate homemade products such as greasy food and baked goods. Apart from the natural brown color, a paper bag of this type is available in a wide array of colors.

4. Magnetic Boxes

Built with magnetic flap closures, these kraft paper boxes look very sleek and luxurious. You can add custom foam or silk inserts to protect fragile products like porcelain figurines, silverware, and more. This extra step you take to include add-ons can elevate the appeal of your product and improve the brand experience.

5. Jewelry Packaging

For businesses selling handmade jewelry and accessories, kraft jewelry boxes are an affordable and creative way to ship your goods to customers. Adding a foam insert to your kraft box can help protect the delicate trinket inside.

You can have the traditional styles of jewelry boxes, which come with a solid lid that covers part of the base. If you’re willing to spend extra, you can have custom kraft boxes with clear lids. You can also use black kraft boxes. They have a sleek and simple natural look that seems timeless and premium.

6. Pop-Up Tubes

Unique product packaging can give you a distinct advantage in the market. It can get people talking. Pop-up tubes usually have two thermoformed lids that go on each side. Apart from giving the tube structure, the lids also help preserve the flavors of your candies, cookies, spices, and other treats.

7. Tube Packaging

Rigid kraft cardboard can be turned into tube packaging, which can be used to store t-shirts, jeans, and accessories. Its sturdy walls are great for protecting glass bottles like essential oils, cosmetics, and other products. For fragile goods, you can opt to add a foam insert to ensure that your glass bottles stay secure at all times.

Unlike your average folding box carton packaging, this rigid kraft cardboard tube will retain its shape no matter how rough it’s handled during shipment. They are long-lasting and reusable.

8. Cut-Out Window Boxes

Clear plastic windows won’t make your packaging 100% eco-friendly. Instead of adding a see-through plastic over your cut-out packaging, leave the window open. It gives your customers a glimpse of the product inside. It can be used to wrap lightweight products such as hair clips, phone accessories, and other tiny trinkets. It can also be used to secure more delicate products like scented candles, mugs, and wine glasses.

9. Resealable Pouches

Resealable pouches can be made with kraft paper, too. They are great for storing lightweight goods like loose teas, herbs, spices, and dried fruit.  Like the food-grade boxes, they may have an optional clear window. Some may have aluminum foil included, which prevents moisture from seeping into the package.

10. Gift Boxes

Kraft gift boxes come in many shapes, sizes, and designs, such as kraft pillow boxes. These little containers form a curved pillow shape once you stash small gifts inside. A two-piece kraft gift box, on the other hand, has a lid that goes over and fits the tray tightly.

Bigger kraft gift boxes may contain inserts to divide and secure the products inside. Like other kraft packaging options, you’re free to customize them using creative prints to enhance the unboxing experience for customers.

11. Sliding Boxes

Sliding boxes can be used to hold a variety of products, including silverware, clothes, and accessories.

Retailers use kraft sliding boxes to give the customer a unique unboxing experience. If your box is designed to slide open from one side, you can attach a ribbon or a rope pull to the drawer so it’s easier for customers to open the box. An alternative would be a finger notch cut. You can add this to the side of the drawer that opens to ensure a fun and hassle-free unboxing experience.

12. Corrugated Shipping Boards

Kraft corrugated boxes are made of multiple layers of kraft paper. A corrugated board has two thicker outer layers called liner boards. Sandwiched between them is a thinner fluted corrugated sheet, which makes the board highly impact-resistant.

When it comes to wholesale packaging, a kraft shipping box is more ideal than a regular cardboard box. Its tough structure enables you to ship out products safely to consumers. Corrugated boards are used for packaging household appliances, auto parts, and more.

13. Wine Boxes

Custom kraft boxes designed to fit standard wine bottles can give your products a rustic and charming appeal. They may have clear or cut-out windows that show the wine labels. They also have sturdy handles for easy transport.

These wine boxes are great for holidays and special occasions. You can use them to gift your friends and loved ones with their favorite bottles of wine.

14. Mailer Kraft Boxes

Kraft boards can be turned into all kinds of mailer packaging. These boxes are designed to hold and secure a variety of products inside. Unlike your regular shipping boxes or gift boxes, mailer kraft boxes have extra flaps that prevent the products from spilling out during transport.

Printing Techniques for Kraft Packaging

Kraft paper boxes packaging is compatible with most modern printing machinery and techniques. Due to the thickness of kraft material, your inkjet and laser printers might not be the most suitable choice.

Just remember that the results will depend mostly on the printing material you use. Hence, take a close look at the quality of the paper. Make sure to assess its surface and determine whether it creases, cracks, or stains easily. Additionally, try to ask about its physical properties, such as its printing performance, absorption, and optical properties.

Many printing companies would use different printing techniques to achieve the desired colors and designs on the kraft paper boxes material.

Here are the most widely used printing techniques for kraft paper boxes packaging:

1. Flexography

Flexography is a common printing method used on kraft boxes, particularly stand-up pouches. However, it can be used to print on corrugated boards as well. It uses light-sensitive polymer instead of plates to print on kraft cardboard.

Modern flexography machines have built-in die-cut and lamination. This makes it easier to laminate or cut kraft boards. Just remember that die-cutting and laminating kraft boards might cost you extra because of their thickness.

2. Offset Printing

Another widely used printing method that works well on kraft boxes and other forms of kraft packaging is offset printing. Also called offset lithography, this method uses printing plates to transfer an inked image to a rubber blanket before printing it on a kraft material. The printing plates are made of zinc or aluminum.

This type of printing technique utilizes oil-based inks, which are suitable for highly absorbent kraft materials. Using oil-based colors, you can have full-colored designs on your packaging. 

Inks for Printing on Kraft Paper

What colors can you print on custom kraft boxes? The quality and type of kraft board you use will affect the colors of the ink. As a textured and absorbent material, it tends to soak up the ink and reduce its colors.

Since kraft is inherently darker in color than regular paper, some inks might appear more muted on the brown paper.

In general, you should avoid light colors like yellow, cream, and light pink. These colors won’t show up well on the brown paper kraft material. Once you print lighter tones on the board, the absorbent material will soak up the ink. The colors will lose their saturation or intensity. In some cases, the colors might appear differently on the kraft paper or board.

Here are the best colors for kraft material: 

1. Black

All colors will appear slightly muted on kraft paper—except for black. It is less likely to be affected by the natural color of kraft. It is your best choice if you’re printing on kraft material.

2. Darker Tones

Aside from black, darker tones like blues, purples, and greens will look exceptional on kraft materials. Their high saturation and deep colors will appear crisp against the dark brown color of your packaging.

3. Neon Inks

Neon and fluorescent inks, on the other hand, are viscous, which means they sit on the thick kraft board instead of seeping into it. Simply put, neon colors can retain much of their vibrancy when they are printed on kraft boards.

4. White Ink

If you’re printing on kraft paper, white ink is a good option. It looks bright and vivid on your brown packaging, which should draw the attention of your target customer. It gives your packaging a clean and modern look, adding to the rustic appearance of your kraft gift boxes.

This is a relatively new packaging trend. While it is new, you might as well join in and gain a competitive edge.

As with other colors, the quality and opacity of your ink, as well as the material of your kraft box, will determine the final look. 

What Makes Kraft Paper Packaging Eco-Friendly?

Sustainability in packaging isn’t just about having all-natural raw materials. The environmental impact of the production process, as well as the reusability and recyclability of the material, determines the sustainability of the packaging.

1. Materials

Kraft packaging is manufactured using all-natural wood fibers. Although trees are renewable resources, the sustainability of kraft paper also depends on the source of the materials. Ideally, wood fibers should be sourced from a responsibly managed forest.

By looking for the Forest Stewardship Council certification, customers can make sure their kraft gift box packaging is sourced from responsibly managed forests.

2. Production Process

The manufacturing process itself should be another important consideration when it comes to choosing sustainable packaging. How much energy is needed to produce it? How much pollution is created as a result?

To create paper kraft packaging, natural wood fibers have to undergo the kraft process. Compared to other paper manufacturing processes, it requires fewer chemicals. As mentioned, the chemicals used in the production of paper kraft packaging can be recovered and reused, making this process a self-sustaining one.

As for the excess byproducts of the process, tall oil and turpentine, they can be used to manufacture other items.

3. Reusability and Recyclability

The final output of the kraft process, which is the kraft paper itself, is reusable and recyclable. For instance, at home, consumers can reuse their kraft cardboard boxes for storage or transport of household items. They can also be recycled and turned into new packaging materials. 

What is FSC-Certified Kraft Paper?

The Forest Stewardship Council sets standards for sustainable forest management. In North America alone, around 168 million acres of forestland are FSC-certified.

FSC ensures that landowners and wood product manufacturers adhere to responsible forestry practices that include:

1. Protecting the water quality
2. Avoiding hazardous chemicals
3. Protecting the woodlands and natural forest covers
4. Safeguarding the rights of local communities and indigenous people
5. Reducing clear cutting
6. Saving wildlife habitats
7. Promoting transparent governance

Any product that bears the FSC label, including kraft paper packaging, certifies that it is sourced from responsibly managed forests. That means consumers will be able to trace the raw materials that were used to create the kraft gift boxes, as well as the forest where they were harvested from.

In a survey, 76% of retailers and non-manufacturers claimed that the FSC certification adds value to their products. About 88% of them agree that the label helps them convey their corporate social responsibility initiatives to their target audience. Also, 88% of them say that the certification helps them build a positive corporate image. 

What Do Consumers Think of Sustainable Packaging?

Sustainable packaging is important for a modern business because it helps the environment. The world is producing so much plastic, which only ends up in landfills or in our oceans.

Here are some figures from Ocean Conservancy that should concern you:

• 2.5 billion metric tons of solid waste is manufactured globally
• 275 million metric tons consists of plastic
• 150 million tons of plastic is stuck in marine environments around the world
• 8 million tons of plastic enters the oceans every year 

Now more than ever, customers are knowledgeable and aware of the impact of businesses on the planet. To gain the trust of an increasingly eco-conscious market, setting up green initiatives should be a priority in business.

In a study, Trivium Packaging found that 74% of customers are willing to pay extra for products that have green packaging. Of that number, about 25% said that they are willing to pay more than 10% for sustainable packaging.

Nearly 50% of consumers avoid harmful packaging like plastics. Of that number, 68% associate plastic with ocean pollution, which isn’t wrong.

Shifting to sustainable and eco-friendly alternatives in industrial and commercial operations can drastically change the amount of plastic entering the oceans. You can be part of that solution by using kraft paper boxes for your packaging needs. Eco-friendly packaging shows consumers that you care about the planet. 

Kraft Paper Market Updates and Trends

Due to changing customer habits and sentiments, there is an increase in support for the recycling process and demand for sustainable packaging. That includes kraft boxes.

The global market for kraft paper boxes packaging will be worth $22.38 billion in 2028, analysts say. This reflects a 3.8% compound annual growth rate from 2020. Its growth will be driven mostly by this demand for sustainable and recyclable packaging solutions.

Little by little, kraft paper is becoming a primary packaging solution for end-use industries, such as food and beverage, automotive, pharmaceuticals, and cosmetics.

North America is expected to have the largest revenue share in the global market. Its thriving food industry will fuel this growth, along with increasing paper recycling practices in the region.

Build a More Sustainable Future with Kraft Paper Packaging

The commitment to sustainable business packaging is greater than ever. Although the world can’t completely eliminate plastic waste and plastic pollution any time soon, using kraft paper boxes packaging as much as you can and implementing greener alternatives into your operations is a step in the right direction. You might as well do your part to save the environment and the communities you serve.

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom kraft packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Everything You Need to Know About Kraft Paper Boxes appeared first on Refine Packaging.

If so, it’s critical to understand the basic types of labels, materials, and finishes before working with a professional printer. 

Without further ado, let’s dig into the nitty gritty details of product labels, customization options, types of finishes, and so much more!

How Labeling Supports Custom Packaging

Labeling is a component of custom packaging that focuses on promoting and describing your product so buyers know what’s in store for them if they decide to purchase it. This table summarizes the significant role of printed labels in relation to your product’s packaging.

When to Use Printed Packaging vs Custom Labeling

Importance of Custom Label Printing

Product label printing supports your branding efforts in the following ways:

1. Customization

Your custom labels can feature all the content your buyer needs to know about your product. Once you’ve decided on what information and images to include in your label, you can work with a designer or your printer for its layout, shape, and sizing. You can also do it yourself, using an online design tool such as Adobe or Canva.

2. Product and Brand Recognition

A designer can help you come up with ideas that will pique your target market’s interest and make your product easy to distinguish from your competition. Meanwhile, professional printers ensure quality and consistency in the overall look of your custom labels.

When your product has several variants (i.e., flavors or scents), you can design labels that can make sorting easier for wholesalers, retailers, and buyers.

3. Trust Building

Brands can better convince consumers to pick their products if their labels honestly state their contents and benefits. According to research, 97% of beauty product shoppers seek this kind of transparency.

4. Legal Compliance

To comply with industry and government standards on health and safety, include warnings, health hazards, emergency solutions, and other lawfully required information on your personalized labels.

5. Tracking

You can design custom quality labels to help you track products from production to delivery to your distribution points. Bar codes and other stockkeeping unit identification are necessary aids in current warehousing and shipping systems. They’re also useful in the case of product recalls.

6. Marketing Promotions

Labels for products can also feature information such as discounts, coupons, or other special offers to increase your product’s appeal. 

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General Types of Custom Packaging Labels

Labels are made to adhere well to their product’s packaging. Here are the most popular types of printed labels today:

1. Pressure-Sensitive Labels

The most common of all custom labels, pressure-sensitive labels are applied on packaging by hand or machine. They’re made up of a facestock (more info on this later) with or without a top coat and an adhesive with a liner. The details of a label’s anatomy are found in the next section. For optimum adherence, brands and manufacturers consider the surface or material that the label will be attached to.

• Dry peel: Dry peel labels have semi-permanent adhesives. They’re often designed to serve as coupons that buyers can peel off and present to get discounts or to join a contest.
• Reseal: Resealable labels allow customers to seal them back into the product packaging to keep its remaining contents fresh before use or consumption.

2. Shrink Sleeves

Also referred to as a shrink wrap, these polymer plastic films cover entire containers. The film is exposed to heat from a handheld gun or passes through the heat tunnel of industrial label printers to make it fit tightly around the product. Many bottled beverages that need refrigeration have heat-shrink labels.

3. In-Mold Labels

These preprinted polypropylene (PP) labels are injected into a mold where the plastic packaging container is formed. Once the packaging takes shape, the label is already fused into the container. This makes these labels look like they’re part of the container instead of a separate stock placed on its surface. Some laundry detergent bottles and food tubs (yogurt and butter) use this type of labeling.

4. Die-Cut Labels

These labels are made for uniquely shaped containers. They use a die and a press to cut the custom shapes. 

5. Thermal and Thermal Transfer Labels

A warm printhead (direct thermal) or heated ribbons (thermal transfer) print words or graphics on the label material instead of ink. These individually cut custom labels are usually used for price tags, shipping, and bar coding. They have a short life span and are prone to change color when exposed to another heat source. 

The Anatomy of Personalized Labels

Pressure-sensitive labels for products mainly consist of these five parts:

1. Facestock

The facestock is the specialty paper, film, or fabric that contains the graphics and text. Being the main part of the label, it’s the layer where the ink is applied and onto which the top coat and adhesive are anchored. It gives your custom labels structure, shape, and size.

2. Ink

Various types of inks are used to print text, graphics, and photos on the facestock: fade-free UV inks, nearly odorless and affordable water-based inks, and durable solvents that don’t require a top coat. Meanwhile, you can use specialty inks for unique metallic and fluorescent effects.

3. Top Coat

Not all labels need top coats (uncoated), but they’re necessary for facestocks made of plastic film. Top coating helps the ink spread out and cling to these types of surfaces. Meanwhile, varnishes and laminates are examples of top coats for paper labels. Besides providing an aesthetic finishing touch to their surface, this layer protects the print on labels from fading due to moisture, sunlight, or rough handling.

4. Adhesive

The adhesive layer is what sticks to your product’s container or packaging using pressure or heat. Your choice of adhesive material will depend on your packaging material, its shape, the environmental conditions it will be subject to, and your desired level of permanence. 

Here are the four basic types of adhesives:

• Peelable: Labels with removable adhesives can be taken off the surface without leaving any residue or destroying the label itself, compared to permanent ones. But removable adhesives can permanently bond to a surface when they’ve stuck to a surface for an extended time or due to environmental exposure.
• Permanent: Permanent adhesives can stick to moist and rough surfaces. Taking them off will usually result in destroying the facestock. They’re recommended for flat surfaces.
• Semi-permanent: Also called repositionable adhesive, this type lets you peel off labels from their surface in the short-term for adjustment. They settle and harden once reapplied to their new position.
• Freezer: Custom labels with freezer adhesives stay put on the products or their packaging without peeling or cracking—even in below zero settings.

5. Liner

The liner protects your adhesive until it’s applied to a surface. It can be made from paper or film. 

Facestock Materials

Paper and film are the most common materials used for the facestock of custom labels.

Paper

As ink settles well on paper, text and images look very sharp on this surface. Compared to film stock, they’re available in different colors and textures and are more affordably priced.

Paper-based labels are most appropriate for dry and cool indoor applications as they can only handle limited exposure to moisture (water and oil), extreme temperatures, and abrasion. Paper labels are best used for non-perishable goods like canned food as well as household and beauty products like soap bars.

Some common paper facestock examples for labels include:

• White paper: White paper is made of high-quality paper that’s bright and opaque white. It can have a matte, semi-glossy, or glossy finish.
• Metallic paper: Metallic paper gives products a polished sheen. Some of the available colors include gold, rose gold, silver, bronze, and copper bronze.
• Recycled paper: This brown-colored paper stock can give products a vintage, rustic, or handcrafted look. Facestock of this type includes kraft and the black and velvety vellum labels.
• Estate 4: Estate 4 paper is the most durable of the paper stocks due to its “wet strength” or water resistance. It’s also colored white and has a subtle linear texture.

Film

Facestock made of plastic film are tear-free and can conform to the shape of curved or other oddly shaped containers. They’re long-lasting due to their oil and chemical resistance. Film stocks also hold up to spillage, condensation, sweating, and sun exposure. They often have permanent adhesives and can attach to textured surfaces and painted metals.

• Vinyl: Technically called polyvinyl chloride (PVC), these plastic stocks made of ethylene and chlorine have a slight flex and are dishwasher-safe. They can withstand extremely cold environments and can last for up to five years, based on the vinyl formulation. These labels work best on vehicle windows (static cling vinyl) and bumpers, sports equipment, outdoor marketing devices, and frozen food that has to stay in below-zero temperatures for long periods of time. They come in white and clear varieties.
• Polypropylene: Biaxially oriented polypropylene (BOPP) is slightly thinner than vinyl and works well on contoured containers as they can stretch horizontally or vertically (biaxial). They have a medium lifespan (six months to two years) compared to vinyl and polyester stocks. They’re advisable for labeling smaller refrigerated items, such as meat, sauces, dressings, cheese, jams, and beverages. They’re available in white, silver, and transparent versions.
• Polyester: Also known as polyethylene terephthalate (PET) and mylar, polyester facestock can last over 10 years, making it the most durable of all film stocks. They’re ideal for industrial use due to their chemical and moisture resistance. These materials remain intact in extreme temperatures and under UV exposure. They’re the most expensive of all three plastic stocks. Professional printers can offer to make these labels using white, clear, and metalized polyester.
• Squeezable film: This material is best for squeezable bottles and tubes, including lotion, sunscreen, toothpaste, and other beauty and health products.

Different Types of Finishing for Customized labels

Labels need the right finish or top coat to make them last and look good longer. Here are some of the most popular label finishes:

1. Varnishes

Varnishes coat facestocks in clear liquid, making labels smoother and more resistant to spills and scuffs. They cost less than UV coatings and laminates but have the least staying power. A glossy varnish can make image-heavy labels stand out, while a non-reflective matte varnish can produce a subdued but professional effect. You can use spot varnish to highlight specific elements on your custom labels like your logo, brand name, or graphics.

2. UV-Resistant Coatings

This type of finish involves applying a special liquid on a label’s facestock and then curing it in ultraviolet light. The coating later becomes a permanent sunscreen that prevents your text, design, and colors from fading and other possible damage. 

Although this is usually a glossy finish, UV coating is also available in semi-gloss and matte. You have the option to cover the entire surface of your label (overcoat) or just selected sections (spot coat).

3. Laminates

Laminates are a thick film-like coating. They offer the greatest protection against sunlight, moisture, and abrasion. A glossy laminate sharpens the content and color of the label’s facestock while a subtle matte finish can give your custom labels an elegant touch.

4. Foils

A hot foil is composed of metalized PET film with heat and pressure-activated adhesive, which sticks well on glass bottles and cans. Hot foil can give a sophisticated look to custom wine labels. Meanwhile, a cold foil uses UV-curable adhesive, so it’s suited for thinner packaging material like plastic that can’t withstand high temperature. 

Finishing Formats: Roll, Sheet, and Fan-Folded

You can order custom-made product labels by sheets or rolls. Let’s see when to best use each of them.

1. Sheet Labels

When it comes to label sticker printing, sheet labels come in sheets of different paper sizes, although the most common is the A4 size.

Using sheet labels is the best option for short runs or smaller quantities (below 250 labels), including testing out the packaging of your new product or selling seasonal products. But some professional services can also offer this type of printing for a larger project.

2. Roll Labels

Roll labels are spun on a cardboard spool and get printed on using a roll printer. They’re advisable for bulk orders, including those that need specialty ink printing. They can be die-cut in any shape and size. Custom roll labels also work best for labels containing unique content per piece, such as bar codes or shipping labels.

3. Fan-Folded Labels

These pressure-sensitive custom labels are on a continuous backing sheet that folds along its perforations accordion style. This self-stacking format makes a great alternative to the roll format for shipping, address, and barcode labels.

Designing Your Own Labels

How do you come up with a label that will attract customers to choose your product? Here are some pointers.

1. Know Your Target Market and Existing Buyers

What’s your target demographic? It’s important to establish who your buyers are when designing your custom labels—and even your stickers and decals, for that matter. Determine their ages, gender, location, lifestyle, educational levels, income, values, and pain points or challenges that your product can solve. Listen to relevant feedback so you can personalize their experiences. Personalization is generally the difference between successful and disappointing campaigns.

Some relevant statistics to keep in mind:

• 56% of consumers become followers of a brand that “gets them” or understands their needs, and 89% choose to patronize a brand that shares their values.
• 64% of food shoppers spent more on products whose labels contained popular phrases such as “fresh,” “no sugar added,” “whole grain,” or “organic.”

2. Research the Competition

Examine and compare the attributes of your competitors’ marketing and branding materials, such as labels, flyers, stickers, and packaging. Take a close look at the color, typography, imagery, size, shape, and target demographic. What do consumers like and dislike about your competitors’ labels? What colors or other design elements are they drawn to? What are the major differences between your labels and theirs?

Take note of those elements that work well and brainstorm ways you can customize and improve them. Your custom labels should command attention when displayed side by side with similar products in-store. For e-commerce items, check if your labels will register well on the camera for photography and video shoots. You can also create custom shipping labels to elevate the look of plain cardboard packaging.

3. Determine the Essential Product Information to Include

Decide Your Information Hierarchy 

List down all the product details that you want your buyers to read on your label. Afterward, arrange them according to importance with the product name and brand name on top. For instance, in a food product, your brand’s logo, product’s weight, and other graphics should go in front. Meanwhile, instructions, expiry date, company’s contact information, and others can appear at the back.

In the image below, the brand’s logo, which includes its brand name and tagline, is on top of the label. The product’s name appears just below the brand’s logo. Its ingredients are listed in a smaller font and occupy the lower half of the label. The product’s net weight and storage instructions are printed at the bottom of the label, in a much smaller-sized font.

Meanwhile, this product’s back-of-pack label includes directions on how to prepare its contents. The company’s contact information, its country of origin, and bar code also appear there.

Highlight Your Unique Selling Point

Why would a customer want to buy your product instead of another brand? Research and create a profile of your leading competitors. See what your competitive advantage is over them so you can incorporate it in your selling point.

You also need to know what your target market needs and wants. Run a survey using your social channels or email questionnaires. Find out what your consumers’ pain points are and how your brand can help overcome them. After analyzing their feedback, you’ll be able to go beyond enumerating your product’s features or what it can offer. You can tell your buyers how your product can meet their needs and wants.

Below, the brand cited the benefits of its iremia oil burner blend on its rear label.

Include Legally Required Content

Check what your national, local, and industry laws state about the mandatory information that a custom label should carry.

In the United States, the Federal Hazardous Substances Act requires household items like cosmetics, cleaning products, and art materials to have storage and safe handling instructions. Thus, custom labels should carry signal words such as “poison”, “caution”, or “danger” and steps for first-aid treatment.

Food and beverage manufacturers are required to disclose the nutritional value and ingredients used in their products on the packaging. According to an American Heart Association survey, a majority of food shoppers (59%) always read packaged food labels before buying the product for the first time. The U.S. Food and Drug Administration also expects manufacturers to list the allergens, additives, and other chemicals used. 

Many plastic and latex products, such as children’s toys with toy parts, should carry choking hazard warnings, according to the Consumer Safety Protection Commission.

Use Customer-Friendly Language

Again, knowing your target customers is important here. You can review social media comments and feedback to pick out the phrases they commonly use. Also, use the results of your surveys and questionnaires to know what words resonate with them.

Besides using easy-to-understand language, be honest about what your product contains. In the latest Innova Consumer Survey, transparency emerged as the top need among food shoppers. This means including the ingredients list in plain English, certifications, and in-depth nutritional information.

Provide Space for Your Barcode

Barcodes are now necessary in helping you keep track of your products, whether inside the warehouse or the store. Aside from shipping and inventory purposes, they also protect your products and brand from counterfeiters. You can also use barcodes for promotions to reward consumers and build loyalty.

4. Consider the Packaging Materials

There are several factors to think about when deciding on the type of material to use for your individually cut labels. The label material refers to the facestock or that which receives the printed text, image, and barcode.

Shipping Container Size and What It’s Made Of

Will you be sticking the label on cardboard boxes or glass, can, or plastic shipping containers? Does it have a solid color or is it transparent? And how large (or small) is it? You need to measure the surface onto which you will apply your label so you can get the right fit and pick the correct adhesive.

Printing and Finish

Pick a material that carries your preferred texture—matte or glossy—and can take the kind of coating or finish that you want it to have such as hot stamping, embossing, debossing, and others.

Environmental Factors

Your chosen material should stay durable throughout your product’s lifespan. What kind of environment will it be exposed to? UV light can fade out inks, while water exposure can cause the ink to smear or get washed off the label.

Products that are subject to extreme cold such as refrigerated food may need freezer-grade adhesives. Meanwhile, others that are exposed to heat, such as products you take with you outdoors, are prone to peel (label lift). Special equipment can remove condensation to prevent this problem or adhesives should be allowed to fully set 24 hours after application.

Some custom labels may need foam or tape to reduce friction, while labels placed on wearables may need skin-friendly applications to endure stretching and sweat.

5. Select Your Colors and Fonts

Amid the possibilities, it’s best to stick with your core brand colors to strengthen your brand’s identity and reduce the chance of counterfeiting. Also, it’s best to refer to the Pantone Matching System to determine how your brand colors will register on preferred label materials.

Color

Colors are typically associated with certain emotional or psychological responses:

• Green: Green symbolizes growth, a fresh start, health, nature, peace, and wealth. Its darker shades can imply wisdom and prosperity. It’s used by brands that are into organic food and pro-environment products. Some investment firms also use green as it stands for the color of money. Goes well with: blue, yellow.
• Blue: Like green, blue can evoke a sense of tranquility and openness. Many banks and communications firms use this color as it embodies intelligence, security, and reliability. It’s also found in many home cleaning products as it conveys a sense of tranquility and openness. Goes well with: green, yellow, red, and orange.
• Red: Red exudes excitement, warmth, and strength. Brighter shades can stand for high energy while burgundy, maroon, and darker shades can represent elegance. Many food and beverage brands include this color in their packaging. Goes well with: yellow, black, blue, white, and green.
• Orange: Orange also radiates vitality and a sense of adventure but by a notch or so lower than red. It’s also linked to confidence, creativity, friendliness, and innovation. Innovators, technology, sports, recreation, and home improvement brands carry this color. Goes well with: blue, black, and white.
• Yellow: Yellow stands for joy, clarity, optimism, and youth. It’s recommended for children’s products, bath and body items, candle brands, and honey distributors. But it’s also ideal for warning labels and products containing powerful chemicals. Goes well with: red, blue, and black.
• Purple: Purple suggests nobility, luxury, and ambition. It’s also associated with youth, creativity, and spirituality. Several creative startups have opted to use this color, and so have some beverage companies for their wine bottles. It’s also found on custom labels of some anti-aging and high-end skincare products. Goes well with: yellow, blue (when mixed with deep purple).
• Pink: Pink is the color of romance, softness, serenity, and fantasy. Many skincare and beauty business brands tap this color. Goes well with: blue (when combined with baby pink), black.
• Black: Black evokes power, sophistication, solemnity, or mystery. It’s a popular choice among liquor brands and candlemakers. Goes well with: white, yellow.
• White: White represents simplicity, cleanliness, and innocence. It can also stir up feelings of lightness or reverence for what’s supernatural or sacred. The color is a common preference among medicinal, health and beauty, and household brands. Goes well with nearly any color.
• Gray: Gray indicates neutrality, balance, and professionalism. Information and technology, architecture, and industrial circles favor this color. Goes well with: brown.
• Brown: Brown creates feelings of comfort and dependability. Organic products as well as tea, coffee, and chocolate brands include this in their brand colors. Goes well with: purple, gray.

As a general principle, the darker the hues, the more serious your message is compared to bright and fun shades.

Typography

Just like in color selection, the fonts you choose for your custom labels should resonate with your brand. There are mainly four basic types of fonts:

• Sans serif: These fonts don’t have “feet.” A few examples are Arial, Helvetica, Century Gothic, and Corbel.
• Serif: These traditional fonts have feet. Examples include Times New Roman, Garamond, Georgia, and Baskerville.
• Slab serif: Although not very popular, these fonts have thick and bold serifs like Rockwell, Memphis, and Soho.
• Script: Examples of these cursive or handwriting-like fonts are Freestyle Script, Lavanderia, and Yellowtail. The upper case of “Unreadable” script fonts like Precious and Shathika can be used as the first letters of paragraphs.
• Display: Inspired by handcrafted signs and calligraphy, display or decorative fonts are best used for headings instead of body copy. Algerian, Pinewood, and Monoton are examples of display fonts.

To ensure you pick the appropriate font for your product labels, it should:

• Reflect the qualities of your product and brand voice. You can select chunky and loud fonts for fun and affordable products. Meanwhile, clean, light, and delicate or formal-looking fonts are suitable for high-end products.
• Appeal to your target demographic
• Meet regulatory standards, clearly presenting product benefits and instructions
• Work well with your graphics

While you can choose between classic and more cursive fonts for your product names and front-of-the-package details, it’s best to use simple but legible fonts for the rest of the product information such as ingredients list and directions for use.

When you come across a font that you like while browsing the web, you can discover its name by using online font finder tools.

6. Use High-Resolution Images

When preparing artwork to use or submit to your label printing service provider, choose images with a resolution of at least 300 dots per inch. Avoid pulling images uploaded on a website as they’re usually low-resolution and will look blurred when printed.

7. Conduct a Test Survey

You can work with a market research firm to hold a label test survey so you can tweak or further customize its design or content, depending on the feedback, before launching a full custom label printing run.

Set Your Brand Apart with Stunning Custom Labels

The team of creatives at Refine Packaging can turn your design ideas into reality, creating beautiful customized labels that will delight your customers and build brand affinity, all at a reasonable price for your business.  

Contact us today for a free, no-obligation quote on your custom packaging needs. We’ll support you in creating personalized labels that convey your brand’s unique personality, have amazing social appeal, and protect your product no matter where it travels.

The post Custom Labels: Essential Guide on Types and Design for Printing appeared first on Refine Packaging.

Rigid packaging boxes are also referred to as set-up boxes as they’re usually displayed in stores along with the products they contain. They often hold high-end items such as electronics, jewelry, and cosmetics, so some people also call them luxury packaging.

Rigid packaging boxes normally consist of two parts: thick chipboard with a 36- to 120-point thickness (about 2-3 millimeters), which is 4x to 5x thicker than folding carton boxes, and the thinner and more flexible paper wrap that’s pasted over the chipboard to cover it. It’s the wrap that gets customized for branding and can feature foil stamping, varnish, coatings, and other premium printing techniques and textures.

Some custom rigid boxes also have lining interiors that add an elegant touch besides shielding products from scratches and dust. 

Comparing Rigid Boxes vs Folding Cartons vs Corrugated Boxes

Rigid set-up boxes are always in 3D form and generally don’t require assembly before they’re filled. Unlike carton boxes, rigid boxes typically can’t be folded to lay flat and reassembled into their box form, although some brands are now developing collapsible ones.

Due to their thickness, customized rigid boxes can withstand the stress of shipping without damage, protecting the usually fragile products they contain. However, rigid gift boxes may not be as tough as corrugated boxes, which are made of several dense paper layers. Corrugated boards are more versatile in that they’re lightweight and can be folded flat like carton boxes. They can also be customized, being the box of choice for stand-up, point-of-purchase, or point-of-service displays. 

Benefits of Using Rigid Boxes

What makes rigid gift boxes a great option for your business?

1. They’re Customizable

You can look into several possibilities when it comes to using a custom rigid box as part of your marketing strategy for luxury retail packaging or e-commerce packaging. Depending on your target buyers, you can choose a unique shape with a bright and fun design or a more conservative layout with little to no embellishments.

Chipboards come in different values of thickness, while you can play around with your logo and brand name on the wrap using specialty paper, printing techniques, coatings, and finishes.

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2. They Don’t Require Setup

Unless you opt for collapsible models, a customized rigid box doesn’t need assembly, so they reduce the labor involved once they’re delivered to your company.

3. They Raise Brand Awareness

Rigid boxes can help increase sales if you can pick a box style or design that stands out from your competitors. Boxes can feature a clear window, sticker labels, or a specific structure that delivers a pleasurable handling and unboxing experience.

4. They Improve User Experience

Quality packaging is important as it’s the next thing that consumers lay their eyes on after seeing or touching your merchandise. Custom packaging boxes can enhance the visual and tactile appeal of a product. This makes the item look elegant, increasing the worth of your brand.

Thus, rigid packaging boxes give prospective and current customers a well-rounded experience from the time they examine it (whether online or in a physical store) until they receive it via delivery or take it home after their in-store purchase.

5. They Can Boost Your Credibility

When the printing of your logo, brand name, artwork, and product details, plus the box’s finish, appear high quality, your brand appears more professional and trustworthy.

6. They Protect Against Damage

As their name suggests, rigid boxes are supposed to be sturdy enough to protect their contents from the effects of storage, handling, and long-distance travel. Their lids are meant to be secure, and the inserts can securely hug the items, including bottles of oil and tincture, so that they don’t arrive broken. Inside panels for sweets can also prolong shelf life.

7. They Can Be Repurposed

Due to their sturdy construction, many pieces of luxury packaging become keepsakes and are reused as drawer separators or storage containers, especially if they have quality magnetic closures or similar resealable lids. From mementos and jewelry to important documents and printed photos, well-designed, high-quality packaging boxes can become a part of one’s work desk or closet for a long time.

8. They Support Brand Loyalty

You can make your rigid packaging boxes reusable for other purposes: to build a following. Using eco-friendly materials is highly popular and can attract environmental advocates who are very particular about how packaging boxes are made. 

When Not to Use Rigid Packaging

Rigid boxes may not be the best option if:

1. You Have a Large Product

Although the structure of rigid setup boxes can offer superior product safety for small to medium items, its design may not be suitable for large home appliances as their heavy weight may put pressure on the edges. High-end corrugated packaging may be a more viable alternative.

2. You’re Not Yet Ready for a Large Expense

As you read on, you’ll discover that you have to pay more for rigid boxes due to more expensive and thicker materials, the more specialized process involved, and higher shipment fees.

If you’re not ready to invest in rigid packaging, you can ask your manufacturer how it can work with your design using a quality folding carton or high-end corrugated box.

3. You Have Limited Time

Rigid boxes take longer to produce than carton boxes, so you may have to go for carton boxes if you have a tight schedule. 

Different Types of Rigid Boxes

Rigid box packaging styles are either two-piece or hinged: 

1. Telescope or Top-Load Boxes

With Corners

The telescope box features a lid that covers the base midway (partial telescope) or nearly all the way to the bottom edge (full telescope). Some full telescope lids have thumb cuts or semi-circular cutouts, which make them easier to lift from the base.

The classic shoebox, which has a lip that is typically one inch deep, is an example of a partial telescope box. Many commercially available high-end gift boxes as well as our own windowless shirt boxes and luxury cosmetic packaging are structured this way. They can come in various shapes, too.

The neck or shoulder (others call it shouldered) box is another example of a partial telescope box. This type of box has a dual base, with the inner one (also called the tray or neck insert) higher than the other. The protruding part of the tray is called the neck while the top edge of the outer base is referred to as the shoulder. The lid rests on the shoulder. There are shoulder boxes with an extra-long neck, creating a gap between the lid and the base of the box.

Meanwhile, the drawer-style box is a variation of the full telescope box. Also referred to as a tray with a sleeve or the shell and slide. This type of box is like your traditional matchbox. It has a slipcase going over the base or “tray” of matches instead of a lid on top. They’re suitable for items that need to be laid down instead of upright to prevent damage or to preserve their contents. Such products include smartphones, jewelry, and some cosmetics.

Without Corners

Cylindrical rigid box styles, also referred to as rolled-edge tube packaging (or just tube packaging), feature either telescopic or shoulder-neck openings. They make a great packaging option for bottles, markers, other circular-shaped items, as well as powdered goods and irregular-shaped objects. Brands can also consider them alternatives to metal packaging.

Some rigid tube boxes have plastic or metal lids. Their interiors can feature plastic inserts (as in the case of beauty products) or foils.

2. Hinged Lid Boxes

With Cover on the Hinge

Hinged lid boxes have covers that are permanently attached to the base. They close due to their weight, via magnetic strip, or other securing material. The lids of some of these boxes, such as the flip-top or cigar box, don’t have a lip that covers the base of the box. The covers of the book-style box are the same as that of a cigar box—the covering flap extends slightly beyond the base so that when you close it, the box looks like a hardcover book.

Meanwhile, the clamshell design has a lip that goes down partially or down to the bottom edge of the base. In some hinged lid boxes, there’s a cloth or other lining that covers the hinge joint. 

No Cover on the Hinge

Custom Rigid Boxes: Different Types of Finish

Besides having versatile structures, rigid boxes can also offer you plenty of finishing types, from the way the wrap encompasses the box to the look and feel of the wrapping material.

Partial vs. Full Finish

When the wrap only covers the entire outer surface of the lid and tray, it’s called a partial finish rigid box. You can see the lips of the wrapping paper folded and glued to the chipboard’s interior, but most of the board is bare and visible.

Meanwhile, the chipboard is wrapped to its entirety in a full finish rigid box. The inner wrap may be colored white or another color.

Exterior Add-Ons

Brands can select from a variety of options when they want to go for fancy packaging.

1. Coatings 

Coating can come in different types:

• Varnish: Varnish is made of clear ink and creates a thin satin, matte, or glossy layer on the wrap. It can be applied to a specific area (spot varnish) or the entire sheet (flood varnish).
• Aqueous coating: A water-based coating gives your boxes a glossy or matte surface, making it easier to clean dirt and fingerprint marks off of them. They’re also scratch- or scuff-resistant and more eco friendly than varnish or ultraviolet (UV) coatings. Because this type of coating is food-safe, it’s usually preferred for boxes that house food and beverage.
• Ultraviolet coating: UV coatings need UV light or sun exposure to quickly harden coating. They offer the highest gloss finish, but foil stamping can’t be applied to them. UV-coated sheets can be embossed, but they should completely harden first.

2. Lamination

Lamination involves spreading polypropylene or a very thin, plastic film on the wrap, making it water-resistant and moisture-free. It reduces creases and small cracks. The higher level of protection it offers makes it pricier than varnish, which is why it’s mostly used for high-end luxury packaging. Most custom luxury boxes feature matte—as opposed to glossy—lamination. It’s the best coating to use when planning to add foil stamping, embossing, and spot UV on your outer design.

3. Hot Foil Stamping

Heat and pressure are used to apply foil designs of gold, silver, or other colors. The bright metallic foil can highlight your brand and logo.

4. Embossing and Debossing

Creating raised areas (embossing) and indentations (debossing) can enhance the texture of your high-end gift boxes and fancy packaging, making it more eye-catching and attractive to consumers. Embossing and debossing create depth when applied to foil-stamped material.

5. Flocking

Flocking is the method used in rigid boxes where there are velvet or suede-like textures on certain parts of or the whole wrap. The short fibers can be made of cotton, wool, rayon, or other synthetic materials. They can be dyed according to your color preference. This process may also be applied on the surface of some inserts.

Special equipment, as seen in the following video, electrically charges the flocking fibers—causing them to stand up—before spreading them over an adhesive-coated material. 

How Are Custom Rigid Boxes Made?

Brands and sellers tap rigid box manufacturers for luxury brand packaging or high-end retail packaging solutions. The creation process normally involves three stages:

1. Conceptualization

Contracting companies can tap the expertise of a rigid box packaging consultant to come up with the right design that will meet their goals. Some manufacturers also have an in-house design and engineering team that can handle conceptualization and prototyping.

At this stage, designers need to know the following points:

• If the item to be packaged is part of a broader product line, which has an existing design that should be followed or patterned after
• If the box will have to hold many items in a specific way
• If a certain artwork should appear in front of the box that may affect sizing specs
• If you want to incorporate advice from your retailer, who’ll ultimately decide which of your products will be put on sale at its store

Once the concept and budget estimates are presented, reviewed, and approved, the box maker can create the template. The contracting company needs to provide the artwork that will go on the wrap of the rigid box.

2. Production

Production is done by machine, hand, or a combination of the two. The wrap is printed beforehand, undergoing lamination or other treatments required by the client. On the other hand, chipboards are scored and cut to the correct size and shape. Machines (quad stayer) or staff—or a combination of both—then fold the tray or base of the rigid boxes and apply adhesives on the corners so that the sides stay up.

In packaging companies with fully automated systems, pre-trimmed wraps are trimmed and lined up in a conveyor belt. An arm places the tray on the glued surface of each wrap. Then the tray with the wrap beneath it passes through a plunger, which glues the wrap evenly on the tray’s outer surface.

3. Delivery

The packaging material itself also needs protection during shipment. This aspect should be considered and included during the design stage. 

Testing

About 11% of shipped goods arrive with damages. This results in the brand replacing the unit, offering a discount, spending on return freight, and missing profit. More importantly, customer trust is adversely affected when boxes—or worse, their contents—come with dents, scratches, or torn parts.

Thus, production of your custom rigid box packages and other high-end packaging will only be complete when testing is conducted.  

Dimension Testing

Even before your chipboard gets wrapped, it has to be tested for accurate dimensions. In an automated assembly line, the folded chipboard should have the precise length, height, and width or diameter to ensure that the wrap will cover it partially or fully, depending on the company’s design specifications. Meeting the prescribed measurements is also necessary to ensure that the product, inserts, and fillings will fit inside.

Label and sticker application is also set automatically in mechanized production. Thus, custom rigid boxes should all have the exact and accurate dimensions so that seals and any other adhesive-based matter will be placed on the right spot.

Drop Test

This allows contracting companies to determine how the box will stand up to accidental falls. The most popular drop test procedures come from the International Safe Transit Association (ISTA).

During the test, the product is placed inside the box and a machine drops the box on a hard surface from varying heights. The test can be performed on the corners, edges, or sides of the box. The manufacturer or supplier should analyze any resulting damage and work out a solution. When the improved box is available, the test is repeated.

Drop test machines for various package sizes and weights are available in the market. 

Common Custom Rigid Box Mistakes to Avoid

Using custom rigid boxes may turn to your disadvantage due to the following:

1. Use of Oversized Packaging

No matter how fancy the packaging is, buyers will be turned off if they discover a small product inside a big box. Disappointment over the false impression can lead to negative online reviews or even a lawsuit.

2. Lack of Differentiation

Your custom rigid boxes shouldn’t only be eye-catching but also distinct from those of your competitors. Be sure to research your segment thoroughly and get your design team’s opinion about how your product can stand out.

3. Insufficient Protection

Boxes for bottles containing liquids may need a grease barrier. Waterproof-coating should be considered for custom rigid boxes that will go on outdoor display.

4. Not Child-Friendly or Pet-Friendly

When you’re targeting adult clients of various ages, packaging should include instructions for human and pet parents. It should clearly state whether contents include choke hazards or hazardous substances. 

Factors That Contribute to High Prices

A custom rigid box can cost an average of $4 to $5 per piece, more expensive than a fully printed and labeled corrugated box (under $2 to $3) or a folding carton box (under $1). As the previous sections mentioned and indicate, the higher cost can result from:

Materials

More expensive chipboard, which is thicker than regular, foldable carton packaging, is used for custom rigid boxes. They come in a variety of colors—including white and black—with natural chipboard being the cheapest.

Your choice of paper and finish for the wrap also affects the final price. Full finish boxes cost more as they require more paper to cover the chipboard.

When it comes to finishes, metallic, neon, and other specialty inks are more expensive than regular ink. And naturally, larger surfaces will entail more materials. Any labels, magnetic strips, or ribbon pulls needed also add to the total expense.

Construction

The tooling cost in your final bill covers the use of custom-made tools needed to produce each custom rigid box, including dies for cutting its shape, foil stamping, and embossing or debossing, as well as print cylinders, print plates, and molds. The fee goes up if your packaging box has a unique shape or various parts and involves many colors and other printing techniques. Inserts require separate cutting dies and molds.

Reputable manufacturing companies use special machines to fold parts of your custom rigid boxes, paste their sides, and cover them with wrap. But manual labor may be required for intricate packaging or inclusion of inserts, which can be made of tissue, cardboard, foam, or plastic.

Volume

The packaging industry also follows economies of scale, so small-run custom packaging projects will cost more than large ones.

Transport

A majority of custom rigid boxes aren’t collapsible so they don’t ship flat, thus requiring higher shipment fees. Moreover, the rising cost of fuel will ultimately impact how much you have to pay couriers or third-party delivery firms.

Storage Space

As custom rigid boxes arrive pre-assembled in their final form, they need plenty of storage space. Ask your packaging company if it offers managed inventory service. This refers to keeping an agreed level of stock for you and shipping on a just-in-time basis or when you need them. You can also survey your business warehouse for any unused space.

Ways to Cut Rigid Box Production Costs

Here are some workarounds to consider when you need to deliver rigid boxes on a budget:

1. Opt for Standard Sizes and Thickness

A complicated structure will inevitably command a higher price. If this is beyond your budget at this time, use a standard size and thickness that will demand less customization from your manufacturing partner. Standard chipboards are easier for them to buy in bulk or may be available in their stock at a volume that can cover your custom rigid box order. This will result in lower costs for you, an early production start for them, and a faster turnaround time. 

2. Go for a Smaller Design

Want to stick with your original concept? Maybe you can reduce the graphics and shorten the text to make them fit in smaller cardboard packaging. You can also try repositioning the product in a different way or even disassembling it to see if a smaller box will work for you. One advantage of using smaller rigid boxes is that more of your products can fit on a store’s shelf at one time.

3. Pick Lighter Materials

Know your options when it comes to chipboard thickness. Then discuss with the design or manufacturing team how a thinner version can support your advertising and functional needs.

4. Choose Digital Printing for Low-Volume Runs

Although not as high-quality as offset printing, digital printing is more cost-effective, especially if you have a simple and minimalist design.

5. Tone Down Embellishments

• Consider adding a viewing window. A cut-out area that will show the product inside the box might be a cheaper alternative to embossing or foil stamping, especially if there’s artwork in the primary package—that is, the label on your product’s bottle, plastic casing, and so on.

• Reduce the area(s) where foil-stamping or embossing will be applied. The cost goes higher for every square inch where these treatments are used. Choose only the essential parts of your box for these finishes.

• Select water-based coatings and low-gloss finish. UV and glitter coatings are more expensive. A low- or semi-gloss finish can be a good alternative to lamination, which is known for high moisture protection.

6. Use Paper and Tissue Paper Inserts

These materials are more affordable than foam padding. Paperboard inserts with slits can provide the support your rigid setup boxes need for gadgets, cosmetics, luxury candles, and more.

7. Contact and Get Quotes from Different Suppliers

Ask three or four reputable packaging solutions companies to give you a quote, specifying your materials and size. Then determine which one can do the job at a more affordable price without sacrificing quality. 

What to Look for When Choosing a Rigid Box Maker

An ideal custom rigid box supplier should have the following characteristics:

1. Specializes in Rigid Box-Making

Folding carton manufacturers currently outnumber rigid packaging makers. Custom carton box makers may offer to do the job for you by outsourcing the work and just bill you for added costs. It’s better to choose a company whose specialty is rigid packaging. Ask for actual samples, not just prototypes.

2. Employs In-House Designers

It’s best to find a producer with a team that can help you come up with custom quality packaging that will best suit your product. This can help minimize delays and improve coordination as you only have to deal with one company from conceptualization to production.

3. Communicates Effectively

Check client reviews. Companies manufacturing rigid setup and luxury boxes with good reviews most likely listen well to what their clients need and want, resulting in a low error rate. They should be able to promptly answer your questions regarding how boxes are made, the minimum order size, and turnaround time, for example. They should also be able to provide practical solutions.

4. Respects Environmental Sustainability

Today’s consumers are drawn to brands that are conscious about environmental protection. A rigid setup boxes producer that’s Forest Stewardship Council-certified means that it uses paper products from responsibly managed forests. You can also choose custom product packaging manufacturers that use recycled fibers, practice water stewardship, and operate with renewable energy. 

Market Updates and Trends

The rise of work-from-home opportunities has recently paved the way for more people to shop online for various goods, including luxury and gift items. The demand for rigid paper packaging remains high despite the growing popularity of bioplastic, which may affect the quality of food and flavor of liquids and releases polluting methane gas.

The personal use and gifting of video games and equipment, confectionery, wine and other beverages, personal care items, bags, clothes, shoes, watches, and jewelry packaged in luxury rigid boxes, especially among millennial customers and Gen Zers, is expected to drive e-commerce growth in the coming years. The market for this box type will be worth more than $5.4 billion by 2030, according to forecasts. Custom two-piece rigid setup boxes will be at the forefront, with its value expected to reach $268 million until 2025.

Collapsible Rigid Boxes

As mentioned earlier, several manufacturers can now design and produce foldable rigid setup boxes. They can offer the versatility and convenience that custom carton boxes can offer, with the top selling point being their ability to store flat, which lowers shipping cost.

Smart Packaging

More and more brands will continue to integrate digital technology into their custom rigid boxes for better quality and customer engagement. Here are some examples:

Printed Electronics

Boxes with near-field communication (NFC) chips can provide more product information, prove authenticity, enable tamper detection, and even detect temperature when consumers bring their smartphone close to the NFC tag. Brands may also use NFC and radio-frequency identification (RFID) stickers to track orders.

Quality custom packaging may also feature LED and OLED lighting devices. These flat, nanometer-thin types of lighting can make your business logo, product name, or parts of the packaging glow or cause a holographic image to appear using hand pressure or with the aid of a smartphone, without the need of a battery.

Augmented Reality

Brands can include a QR code in the packaging that will allow buyers to view the product with animation and sound effects or play a mini-game, with virtual objects seemingly emerging from thin air. The visual appeal of AR-enabled packaging is reportedly two times stronger than regular ones.

Impress Your Customers with Luxurious Rigid Packaging Boxes

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

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