Category: Cosmetic Packaging
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 3, 2024
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 3, 2024
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 3, 2024
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Where to Find Remarkable Patterns for Packaging Design
Alex Jasin
Last Updated: January 3, 2024
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
How to Find an Incredible Packaging Designer (5 Critical Factors)
Alex Jasin
Last Updated: January 3, 2024
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Subscription Box Packaging Design Essentials You Need to Know
Alex Jasin
Last Updated: January 3, 2024
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
The Ultimate Guide to Different Types of Packaging: Which is Right for You?
Alex Jasin
Last Updated: January 3, 2024
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: January 3, 2024
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 3, 2024
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Box Sizes: How to Measure a Box for Box Dimensions (+Top Box Styles)
Amanda Jane Rivera
Last Updated: January 3, 2024
These days, you can ship just about anything in a box. There's a box for nearly any size...
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