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Behind the Box
Unpack expert insights with a range of content from our packaging wizards, featuring in-depth guides, custom packaging tips and inspiring customer stories. Grow from beginner to pro with step-by-step articles on paper options, spot UV, Adobe Illustrator, image resolution, subscription boxes, digital proof guidelines, die-cutting, full color print techniques, ink coverage, corrugated cardboard, shipping strategy, box templates, and more from a trusted packaging industry leader.
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 3, 2024
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 3, 2024
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: January 3, 2024
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: January 3, 2024
Understanding color systems is vital when you want your packaging design to look good in real life as...
What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance
Asif Muhammad
Last Updated: January 3, 2024
Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 3, 2024
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Where to Find Remarkable Patterns for Packaging Design
Alex Jasin
Last Updated: January 3, 2024
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
How to Find an Incredible Packaging Designer (5 Critical Factors)
Alex Jasin
Last Updated: January 3, 2024
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Packaging Definitions: Complete Glossary of Printing Terminology
Asif Muhammad
Last Updated: January 3, 2024
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
Cardboard vs. Corrugated Carton Boxes: A Definitive Guide
Erica Campbell
Last Updated: January 3, 2024
Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...
Raster vs Vector: Essential Printing Guide to Image File Formats
Amanda Jane Rivera
Last Updated: January 3, 2024
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Subscription Box Packaging Design Essentials You Need to Know
Alex Jasin
Last Updated: January 3, 2024
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Designing Custom CBD Packaging Boxes: The Complete Guide
Asif Muhammad
Last Updated: January 3, 2024
Still on the fence about whether to start looking for custom CBD packaging boxes to take your CBD...
Fragile Goods? How to Safely Ship Products (And Reduce Return Fraud)
Erica Campbell
Last Updated: January 3, 2024
With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...
Ultimate Guide to Product Display and Custom Cardboard Display Boxes
Amanda Jane Rivera
Last Updated: January 3, 2024
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
Everything You Need to Know About Kraft Paper Boxes
Asif Muhammad
Last Updated: January 3, 2024
Traditional product packaging materials have been harmful to the environment. However, the increasing environmental awareness among consumers has...
Custom Labels: Essential Guide on Types and Design for Printing
Erica Campbell
Last Updated: January 3, 2024
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Rigid Boxes: A Complete Guide to Luxury Packaging
Alex Jasin
Last Updated: January 3, 2024
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
Ultimate Guide to Custom Packaging Inserts
Asif Muhammad
Last Updated: January 3, 2024
Are you looking for a way to elevate the look of your packaging and protect the products inside?...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: January 3, 2024
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Custom Paper Bags
Amanda Jane Rivera
Last Updated: January 3, 2024
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: January 3, 2024
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
21 Box Design Ideas to Pump Up Your Packaging
Alex Jasin
Last Updated: January 3, 2024
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
The 3 Levels of Packaging: Primary, Secondary and Tertiary Packaging
Asif Muhammad
Last Updated: January 3, 2024
You might not think much about the product packages that arrive on your doorstep. But did you know...
4 Most Popular Types of Paper Grades in Packaging
Erica Campbell
Last Updated: January 3, 2024
As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...
Stock Packaging vs. Custom Packaging: What’s The Difference?
Asif Muhammad
Last Updated: January 3, 2024
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
What is Kraft Paper? Discover the Unique Eco-Friendly Benefits for Durable Packaging
Asif Muhammad
Last Updated: January 3, 2024
Sustainable packaging is booming, with no signs of slowing down. People are aware of the environmental impact of...
What is Window Patching? Understanding the Window Patching Process in Printing & Packaging
Asif Muhammad
Last Updated: January 3, 2024
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
What is Carton Packaging? Folding Carton Packaging Explained.
Erica Campbell
Last Updated: January 3, 2024
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material
Erica Campbell
Last Updated: January 3, 2024
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
GSM vs. PT Unit System: Main Differences and Which is Best for Printing
Amanda Jane Rivera
Last Updated: January 3, 2024
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging
Amanda Jane Rivera
Last Updated: January 3, 2024
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
The Ultimate Guide to Corrugated Boxes: Corrugated Packaging 101
Asif Muhammad
Last Updated: January 3, 2024
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
What is Varnish? How Varnish Is Used in Printing and Packaging
Erica Campbell
Last Updated: January 3, 2024
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
What is Die Cutting? What Die Cut Means in the Die Cut Process
Asif Muhammad
Last Updated: January 3, 2024
Die cutting is used in the printing and packaging industry to refer to the cutting out of different...
The Ultimate Guide to Carton Boxes: Carton Packaging 101
Asif Muhammad
Last Updated: January 3, 2024
Glance in any pantry, peek into any fridge, look into the far reaches of a closet. Guess what...
What is Custom Packaging? Top 6 Benefits of Branded Packaging
Erica Campbell
Last Updated: January 3, 2024
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What is UV Coating? Make Your Colors Pop With UV Coating for Printing
Amanda Jane Rivera
Last Updated: January 3, 2024
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: January 3, 2024
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Soft Touch Coating vs Soft Touch Lamination: Use The Best Printing Finish
Asif Muhammad
Last Updated: January 3, 2024
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing
Erica Campbell
Last Updated: January 3, 2024
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Embossing vs. Debossing: Which is Best for Packaging and Printing?
Amanda Jane Rivera
Last Updated: January 3, 2024
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
Matte vs. Gloss Lamination for Packaging: What’s The Difference?
Asif Muhammad
Last Updated: January 3, 2024
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Differences Between Offset and Digital Printing
Asif Muhammad
Last Updated: January 3, 2024
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
What is Aqueous Coating for Printing and Packaging?
Erica Campbell
Last Updated: January 3, 2024
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is the Pantone Color Matching System (PMS)?
Asif Muhammad
Last Updated: January 3, 2024
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
The Ultimate Guide to Different Types of Packaging: Which is Right for You?
Alex Jasin
Last Updated: January 3, 2024
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
The Best Ways to Reduce Packaging Costs: Thinking Outside the Box
Amanda Jane Rivera
Last Updated: January 3, 2024
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
The Complete Guide to Custom Retail Packaging
Alex Jasin
Last Updated: January 3, 2024
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
The Beginner’s Guide to Ecommerce Packaging
Alex Jasin
Last Updated: January 3, 2024
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
How to Make Your Packaging Social Media Shareable
Alex Jasin
Last Updated: January 3, 2024
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
The Ultimate Guide to Standout Product Packaging Design
Alex Jasin
Last Updated: January 3, 2024
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
What is a Dieline? How to Make a Dieline for Packaging and Printing
Erica Campbell
Last Updated: January 3, 2024
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: January 3, 2024
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 3, 2024
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Product Photography: How to Take Epic Product Photos (+Why You Should)
Amanda Jane Rivera
Last Updated: January 3, 2024
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
Choose Eco-Friendly Packaging: Interesting Recycling Facts and Resources
Erica Campbell
Last Updated: January 3, 2024
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
The Beginner’s Guide to Shipping Strategy
Asif Muhammad
Last Updated: January 3, 2024
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
6 Important Elements All Quality Custom Boxes Have In Common
Alex Jasin
Last Updated: January 3, 2024
What’s the first thing most people see when they see your product on a shelf, or find it...
Box Templates: The 18 Best Packaging Box Template Resources
Amanda Jane Rivera
Last Updated: January 3, 2024
A box is a box is a box. Right? Well, not exactly – especially if you need a...
The Ultimate Guide to Eco-Friendly Packaging (+5 Companies Doing It Right)
Asif Muhammad
Last Updated: January 3, 2024
For the past few years, online sales have been heading up, up and up – with no signs...
How to Design and Personalize Holiday Packaging
Erica Campbell
Last Updated: January 3, 2024
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Wedding Card Boxes: Must-Know Tips For the Perfect Box
Erica Campbell
Last Updated: January 3, 2024
Planning a wedding is a highly emotional – and often stressful time. You want everything to be...
9 Tips For Shipping Military Care Packages Safely and Securely
Erica Campbell
Last Updated: January 3, 2024
There are nearly 195,000 American soldiers stationed overseas. And whether they’re located in South Korea, Afghanistan, or...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: January 3, 2024
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
The Ins and Outs: Box Design Tips You Need to Know in 2024
Alex Jasin
Last Updated: January 3, 2024
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
How to Recreate a Retail Experience with Ecommerce Custom Packaging (Subscription, Retail, etc.)
Amanda Jane Rivera
Last Updated: January 3, 2024
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
The Buyer’s Guide to Purchasing Custom Boxes (+Tips To Save Money)
Asif Muhammad
Last Updated: January 3, 2024
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)
Erica Campbell
Last Updated: January 3, 2024
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)
Erica Campbell
Last Updated: January 3, 2024
If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...
Box Sizes: How to Measure a Box for Box Dimensions (+Top Box Styles)
Amanda Jane Rivera
Last Updated: January 3, 2024
These days, you can ship just about anything in a box. There's a box for nearly any size...
The Ultimate Guide to Shipping and Fulfillment
Asif Muhammad
Last Updated: January 3, 2024
It’s official. You are rolling. You’re no longer shipping a couple of stray items a month. Nope –...
How Much Do Custom Boxes Cost? Less Than You Probably Think.
Alex Jasin
Last Updated: January 3, 2024
Money, money, money. If you’re running a business, money’s something that’s constantly on your mind. You no doubt...
How to Save on Shipping Costs: 8 Effective Packaging Strategies
Amanda Jane Rivera
Last Updated: January 3, 2024
No matter what you’re selling – whether it’s high-end vases or cheap party favors for preschoolers – you...
Surprising Ways That Custom Boxes Will Actually Save You Money
Alex Jasin
Last Updated: January 3, 2024
You’ve got a great product, so don’t skimp on your packaging. Shelling out money on boxes may...
Beginner’s Guide to Box Design: How to Nail Packaging Box Design
Alex Jasin
Last Updated: January 3, 2024
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Master The Unboxing Experience: The Beginner’s Ultimate Guide
Alex Jasin
Last Updated: January 3, 2024
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
7 Affordable Ways to Make Your Product Packaging Pop
Amanda Jane Rivera
Last Updated: January 3, 2024
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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