Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence, and process. With its humble beginnings as a safety layer and container for safe transport, product packaging evolved into a brand identity carrier and the vehicle behind the "packvertising" phenomenon. Packvertising had intended to be a separate and more cost-effective alternative to traditional ad placements. Brands included flyers,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Planning a wedding is a highly emotional – and often stressful time. You want everything to be...
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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