Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
Glance in any pantry, peek into any fridge, look into the far reaches of a closet. Guess what...
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
These days, you can ship just about anything in a box. There's a box for nearly any size...
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