Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of touch, while the color, fonts, and logo engage their visual senses. Your target market's initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online and read more about it)...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
What’s the first thing most people see when they see your product on a shelf, or find it...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
Money, money, money. If you’re running a business, money’s something that’s constantly on your mind. You no doubt...
You’ve got a great product, so don’t skimp on your packaging. Shelling out money on boxes may...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.