Color creation is a diverse process, varying according to the medium used. It also involves different color models, each with its color range or gamut. RGB is one of these color systems. Short for red, green, and blue, the RGB color representation method emerged with the advent of the electronic age. It explains how color works on display devices such as TV sets, digital cameras, and...
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
A box is a box is a box. Right? Well, not exactly – especially if you need a...
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
These days, you can ship just about anything in a box. There's a box for nearly any size...
No matter what you’re selling – whether it’s high-end vases or cheap party favors for preschoolers – you...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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