Category: Finishes & Fabrication
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 3, 2024
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 3, 2024
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: January 3, 2024
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: January 3, 2024
Understanding color systems is vital when you want your packaging design to look good in real life as...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 3, 2024
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Rigid Boxes: A Complete Guide to Luxury Packaging
Alex Jasin
Last Updated: January 3, 2024
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: January 3, 2024
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: January 3, 2024
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
What is Window Patching? Understanding the Window Patching Process in Printing & Packaging
Asif Muhammad
Last Updated: January 3, 2024
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging
Amanda Jane Rivera
Last Updated: January 3, 2024
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
What is Varnish? How Varnish Is Used in Printing and Packaging
Erica Campbell
Last Updated: January 3, 2024
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
What is Die Cutting? What Die Cut Means in the Die Cut Process
Asif Muhammad
Last Updated: January 3, 2024
Die cutting is used in the printing and packaging industry to refer to the cutting out of different...
What is UV Coating? Make Your Colors Pop With UV Coating for Printing
Amanda Jane Rivera
Last Updated: January 3, 2024
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: January 3, 2024
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Soft Touch Coating vs Soft Touch Lamination: Use The Best Printing Finish
Asif Muhammad
Last Updated: January 3, 2024
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing
Erica Campbell
Last Updated: January 3, 2024
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Embossing vs. Debossing: Which is Best for Packaging and Printing?
Amanda Jane Rivera
Last Updated: January 3, 2024
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
Matte vs. Gloss Lamination for Packaging: What’s The Difference?
Asif Muhammad
Last Updated: January 3, 2024
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Differences Between Offset and Digital Printing
Asif Muhammad
Last Updated: January 3, 2024
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
What is Aqueous Coating for Printing and Packaging?
Erica Campbell
Last Updated: January 3, 2024
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: January 3, 2024
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 3, 2024
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: January 3, 2024
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
The Buyer’s Guide to Purchasing Custom Boxes (+Tips To Save Money)
Asif Muhammad
Last Updated: January 3, 2024
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
7 Affordable Ways to Make Your Product Packaging Pop
Amanda Jane Rivera
Last Updated: January 3, 2024
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
Ready to think outside the box? Let's get started!
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.
.svg)