Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that 89% of American consumers are willing to pay the higher price that e-stores may charge for these items to avoid embarrassment. Why? 72% fear that employees or fellow shoppers at brick-and-mortar establishments will judge them according to what's inside their cart. This retail shame reportedly wanes only when...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Still on the fence about whether to start looking for custom CBD packaging boxes to take your CBD...
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
Glance in any pantry, peek into any fridge, look into the far reaches of a closet. Guess what...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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